Digital Marketing Manager
Published | February 22, 2020 |
Location | New York, NY |
Category | Default |
Job Type | Full-time |
Description
Responsibilities:
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Receive creative direction from the VP Marketing and President regarding building brand and voice across social channels; ensure marketing campaigns reflect the desired creative vision and adhere to expectations and standards that represent the company’s brand quality
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Implement, execute, and report on an integrated strategy to grow the company’s social media audience, social engagement, and web traffic
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Maintain and execute social media editorial calendar
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Creating and curating content for social media
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Report social media analytics
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Stay ahead of social trends, implementing tests and trial programs to expand the company’s presence on new platforms as they gain traction
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Uploading content to the website via CMS
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Creating and curating supporting images for site content
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Providing digital marketing support for real-world events and webinars including landing pages, blog posts, event listings, etc.
Required:
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Experience with and strong understanding of social media channels (LinkedIn, Facebook, Twitter, Instagram, blogs, etc.)
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Working knowledge of SEO/SEM campaigns
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Knowledge of media-editing software including Photoshop, Premier and Illustrator
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Working knowledge of web design principles, best practices and content management platforms
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Familiarity with analytical tools such as Google Analytics and Webmaster Tools
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Prior experience with online monitoring and measuring platforms
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Excellent verbal and written communication skills to lead effective teams