Digital Marketing Manager

at Robert Half
Published February 15, 2020
Location Rochelle Park, NJ
Category Default  
Job Type Full-time  

Description

Ref ID: 02710-0011381822

Classification: Digital Marketing Manager

Compensation: $80000.00 to $110000.00 yearly

You could be the experienced, knowledgeable Digital Marketing Manager that this client of The Creative Group is seeking to bring intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution to the table. As the Digital Marketing Manager, you must be able to make important decisions on a whim, complete the job, and work well with others — all while maintaining the bottom line. This full-time employment opportunity is based in the Rochelle Park, New Jersey area. This Digital Marketing Manager job is looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. Candidates interested in a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts should apply. If you have a desire to make a significant impact in a leadership role just as much as you have a customer-first mindset, you might make an excellent Digital Marketing Manager with experience improving the online customer experience. Submit an application now and learn more about this role!

What you get to do every single day

- Handle take up of products/services through new channels to fall in line with business objectives

- Lead weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Collaborate with product and operational teams to identify key opportunities to add to the customer journey & experience

- Provide more insight and analysis into the effectiveness of CRM initiatives

- Secure that the CRM plan is executed in good time and within budget

- Install, inaugurate, produce, and oversee long-term digital marketing campaigns; also spearhead short-term advertising and marketing solutions

- Manage a skilled team of digital specialists and take the lead on the digital strategy

- Give clear communications to the customer that are fitting to their needs and life stage

- Manage weekly and monthly US reporting and analysis of digital marketing activities focusing on
core KPIs per channel including but not limited to visits, conversion rate, revenue and activations.

- Manage, plan and budget TV media budget; coordinating with UK Marketing Team and outside
agencies

- Responsible for ensuring the brand values of the company are reflected in all campaigns.

*** If you meet the job requirements, email: [Click Here to Email Your Resumé]