Ref ID: 03720-0011336392

Classification: Digital Marketing Manager

Compensation: $90000.00 to $105000.00 yearly

There is a job opening with one of The Creative Group's clients for Digital Marketing Managers. Experienced and knowledgeable candidates should apply for this Digital Marketing Manager job; the role will require understanding of the ins and outs of marketing strategy, analysis, and campaign execution. If you can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line, you can shine in this role! In this Digital Marketing Manager role, you will get the unique opportunity to head digital improvement initiatives and participate in digital transformation efforts. Are you someone who possesses a customer-first mindset and has the ability to better online customer experiences, implement marketing technology solutions, and follow inbound marketing practices? Do you strive to make an impact? Can you prove that you have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness? You might succeed in this position! This full-time employment opportunity is based in the Princeton, New Jersey area.

Your responsibilities in this role

- Develop, initiate, create and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions

- Inspire more insight and analysis into the effectiveness of CRM initiatives

- Process take up of products/services through new channels to fall in line with business objectives

- Support product and operational teams to identify key opportunities to advance the customer journey & experience

- Preside over weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Issue clear communications to the customer that are suitable to their needs and life stage

- Lead a top-notch team of digital specialists and oversee the digital strategy

- Ensure that the CRM plan is executed on time and within budget