Digital Marketing Jobs - Digital Marketing Manager, 16157

at Robert Half
Location Raleigh, NC
Date Posted January 24, 2020
Category Default
Job Type Full-time

Description

Ref ID: 03220-9502418652

Classification: Digital Marketing Manager

Compensation: $75000.00 to $95000.00 yearly

Digital Marketing Manager
The Creative Group (TCG) is looking for an experienced Digital Marketing Specialist to join our growing Integrated Marketing team. The Digital Marketing Specialist is accountable for the successful set-up and management of online advertising campaigns and lead generation efforts, including keyword research, QA analytics, performance tracking, CRM management and clear, compelling campaign reporting.

WHAT YOU’LL DO:

● Collaborate with Account Directors, Account Managers and Integrated Marketing Strategists in the development of digital marketing strategies and plans for the companies clients.
● Execute marketing across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media.
● Plan, execute and manage marketing metrics within web analytics interfaces and CRMs to produce reports and present information to clients.
● Provide subject matter expertise to assist the Sales/Marketing Department in developing effective, accurate proposals and creating accurate, insightful content marketing materials.
● Maintain current, in-depth knowledge of SEO and digital media channels including paid social.
● Help create landing pages, optimize user experience and improve results.
● Ensure that website projects are informed by up-to-date SEO and/or lead generation best practices.