Digital Marketing Manager

at PIB Group
Published January 9, 2020
Location Gloucester
Category Default  
Job Type Full-time  

Description

Digital Marketing Manager

We are looking for a Digital Marketing Manager to join our Schemes and Affinities division.

PIB Group (PIB) is a new and rapidly growing group. It has completed 23 acquisitions since April 2016, which has seen our employee base grow from 50 to over 1300 people with over 40 offices. Our environment is an exciting place to work and will continue to evolve as the group matures and delivers on its 10 year growth strategy.

Position: Digital Marketing Manager
Location: Thistle - Gloucester, Gloucestershire
Job type: Full Time, Permanent
Salary: £Competitive + Excellent benefits

About the role:

The Digital Marketing Manager role is responsible for the ongoing development and management of the Schemes & Affinities digital marketing strategy, in conjunction with the Head of Marketing, spanning multiple brands within the Division.

Responsibilities:

- Lead generation (UV's into site and calls from digital marketing into the contact centres).
- Brochureware conversion from UV into start quote.
- Efficiency of acquisition activity (including PPC, Display, Affiliate, Social, CRM) against ROI targets.
- Organic visibility (SEO).

The role will work closely with the digital marketing agency (external) as well as product and UX teams (internal).

About you:

To be successful for this position you must have a minimum of 5 years' experience managing digital marketing across a range of channels and experience running multi-channel digital marketing activity across multiple products / brands.

You must be able to support on development of site optimisation, be able to drive and build relationships.

Further information:

PIB Group is an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation or any other characteristic protected by law.

For more information on how we use your data, please visit view our Privacy Policy.

Speak to us about flexible working.

Your application will be treated in the strictest confidence.

You may have experience of the following: Marketing Manager, Communications Manager, Marketing Communications, Editor, Project Manager, Project Management, Strategic Marketing Manager, Marketing Programme Manager, etc

Ref: 91192