Digital Marketing Manager

at The Creative Group
Published October 2, 2019
Location Dallas, TX
Category Default  
Job Type Full-time  

Description

Ref ID: 04010-9502215437

Classification: Digital Marketing Manager

Compensation: $85000.00 to $95000.00 yearly

Digital Marketing Manager
We are looking for a Digital Marketing Manager with the skills and expertise to market our business effectively on the web. The Digital Marketing Manager will be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as heading advertising and marketing solutions. We’re looking for someone with experience in copywriting, art direction and social media who can expand the brand’s reach locally while also increasing brand loyalty and awareness.

• Develop and lead product marketing and promotional communications strategy
• Generate monthly reports on our marketing campaign’s performance
• Optimize website and social media channels for SEO as well as usability
• Manage art and copywriting professionals (contracting out where needed)
• Analyze key metrics that unit our website traffic and our service quotas
• Assist in the preparation of long-term and short-term marketing plans and strategies, pricing policies and budgets
• Partner with advertising and media specialists to increase marketing results
• Manage all aspects of marketing operations, including key personnel
• Communicate with our President and Vice President about marketing goals and results