Ref ID: 02940-0011164927

Classification: Digital Marketing Manager

Compensation: DOE

The Creative Group is working with a client who needs an experienced, knowledgeable Digital Marketing Manager with intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. The Digital Marketing Manager must have the ability to make important decisions as needed, get the job done, and work well with people — all while sustaining the bottom line. This short-term temporary employment opportunity is based in the New York, New York area. The Digital Marketing Manager should have a successful track record in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This unique opportunity will give you the responsibility to lead digital improvement initiatives while also taking part in digital transformation efforts.

Responsibilities

- Supervise a team of digital specialists as well as direct the digital strategy

- Install, inaugurate, produce, and oversee long-term digital marketing campaigns; also spearhead short-term advertising and marketing solutions

- Set up take up of products/services through new channels to fall in line with business objectives

- Preside over weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Look after to make sure that the CRM plan is executed on schedule and within budget

- Guide more insight and analysis into the effectiveness of CRM initiatives

- Collude with product and operational teams to identify key opportunities to reinforce the customer journey & experience

- Impart clear communications to the customer that are relevant to their needs and life stage