|Location||Saint Paul, MN|
|Date Posted||August 14, 2019|
Ref ID: 02310-0011077278
Classification: Online Marketing Manager
Compensation: $85000.00 to $100000.00 yearly
TCG (The Creative Group) Minnesota is working with an amazing organization in their search for a Digital Marketing Manager. The company is expanding and they're looking for this Digital Marketing Manager to take the lead in developing successful, long-term digital marketing strategies. The Digital Marketing Manager will work closely with cross-functional teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence, and be comfortable performing a range of digital marketing initiatives from developing media strategies to digging into web analytics. Responsibilities: Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Perform SEO and PPC Audits to analyze website and campaign performance and identify areas for improvement. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific. Identify trends and insights, and optimize spend and performance based on the insights.