Lucas Group is working with a local manufacturer in Orange County, CA who is in search of a Digital Marketing Manager.

RESPONSIBILITIES

• Manage of a portfolio of eCommerce stores through a combination of hands-on efforts and through use of digital marketing agencies.
• Drive demand by evaluating, proposing, planning and executing all digital marketing campaigns,
• including SEO/SEM, email, social media, and content to build brand awareness, customer engagement and customer retention
• Continuously test, measure and optimize all digital marketing channels (including websites, email marketing campaigns, organic search, keywords, social media, etc)
• Oversee agencies managing paid search, social media marketing, affiliate marketing, remarketing, etc.
• Manage and optimize a portfolio of E-commerce websites
• Lead on all marketing tasks such as product merchandising, email marketing, collateral development, customer satisfaction analysis, sales programs, product development, promotional materials, product packaging.
• Oversee and participate in content creation for SEO purposes
• Work with agency to prepare and send weekly newsletter emails
• Continually improve conversion rates
• Oversee the launch of new eCommerce stores as the company launches new brands
• Continuously identify ways to improve websites and acquire new customers
• Report directly to the company's president
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets

REQUIREMENTS

• BS/MS degree in marketing, business, IT, economics or a related field strongly preferred.
• 5+ years experience in eCommerce - preferably in-house at a brand/consumer product company
• Good understanding of SEO strategy and implementation
• Advanced knowledge of Google Analytics and other web metrics
• Expert knowledge of conversion rate optimization best practices
• Experience working with e-commerce platforms such as Shopify, BigCommerce, Volusion, etc.
• Advanced Excel skills

BENEFITS

• Paid relocation package for qualified candidates willing to relocate to Orange County, CA.
• Highly competitive compensation
• Health insurance, dental, vision, life insurance, 401k
• Paid time off (holidays, vacation, and sick)
• Training & Development