Overview

At Public Partnerships LLC, a subsidiary of Public Consulting Group, we are passionate about our mission to be the provider of choice of comprehensive financial management for participant-directed services in the public sector. Our vision is people exercising choice and control of publicly-funded long term services and supports. Established in 1999, we partner with state and local agencies in 24 states to provide financial management services for participant-directed programs. Our organizational culture attracts and rewards people who are results-oriented and strive to exceed client expectations. We desire motivated candidates who are excited to join our fast-paced, entrepreneurial environment, and who want to make a difference by supporting an innovative service model (learn more at www.publicpartnerships.com).

Summary of candidate:

You are a passionate digital marketer ideally with both B2B and B2C experience.

You have helped boost a brand’s digital presence to fuel company growth AND you can demonstrate it.

You know that the digital marketing landscape changes daily. While you may get excited at following the latest tools and vendors, you can translate their value back to the business.

Responsibilities

Duties & Responsibilities:

PPL is looking for a Digital Marketing Manager to undertake the following:

• Help build a digital marketing infrastructure that transforms demand generation activities for the company and our industry

• Lead the execution of PPL's external digital marketing initiatives and help guide our current and future digital marketing strategy

• Assist with the build of a new company website, steering its development to become an industry best-in-class tool, constantly optimized

• Develop, implement, track, and optimize our digital marketing campaigns across current and new digital channels for our audiences

• Design, rebuild, and maintain our social media presence including fielding incoming messages across the organization

• Manage our SEO, digital advertising tactics and budgets

• Measure and report performance of all digital marketing activities and assess against goals (ROI and KPIs)

• Identify trends and insights then optimize spend and performance based on those insights

• Collaborate with internal stakeholders, agencies, and other vendor partners