The Digital Marketing Manager will be responsible for developing and executing a digital strategy. These initiatives will include utilizing digital channels such as website, e-mail, social, paid search, retargeting, display and affiliate programs to drive awareness, trial and usage among customers and consumers.

Client Details

My client is a high end skincare brand based in Long Beach. THey have been established for over 20 years. This position must report into the office.

Description

• Develop the digital marketing strategy and operating plan directly supporting the B2B and B2C marketing strategies

• Develop website optimization plan including design, functionality, key features, traffic-driving initiatives, and integration with marketing programs

• Manage the planning, budgeting, execution and optimization of all digital initiatives including social media content, e-mail campaigns, display advertising, paid search, re-targeting, SEO, affiliate marketing partnerships, and loyalty programs

• Responsible for ROAS, KPIs and daily vendor management for the various channels

Profile

• 5-7 years of marketing experience related to content marketing with a minimum of 2-4 years with a B2B company

• Demonstrate a strong understanding of social media platforms, website design, loyalty, email, mobile and consumer engagement best practices as well as digital traffic driving techniques (both online and in-store)

• Demonstrated track-record of developing results-driven digital content across multiple platforms

• Proven experience with multiple aspects of content marketing, including SEO, social integration, paid promotions, and analytics

• Demonstrated skills in the planning, collection, and analysis of data and the presentation of results to a wide variety of audiences

• Demonstrated success in utilizing web analytics and assessment tools focused on the development of customer experience and customer web behavior patterns

• Must exhibit integrity, energy and a positive attitude in a fast-paced environment

• Must have a strategic mindset paired with strong results orientation to achieve key business objectives.

Job Offer

• Competitive base salary

• Opportunity to own the digital presence

• Collaborative work environment