Our client is currently seeking an experienced, creative digital marketing manager to join our growing organization. In this position, the right candidate will be responsible for the management of all digital platforms, ensuring the success of our business objectives and measurable growth of our online sales. You will combine your knowledge of the web and digital marketing with your business acumen to bring greater brand awareness, increase lead generation, and increase customer engagement.

Responsibilities:

• Devising strategies to drive online traffic to the company website and increase online revenue
• Developing and managing digital marketing campaigns, including web, SEO/SEM, email, social media, display and video advertising
• Tracking conversion rates and making improvements to the website
• Overseeing the social media strategy for the company and maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Managing online brand and product campaigns to raise brand awareness
• Managing, maintaining, improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners