Ref ID: 01020-0010930635

Classification: Mktg/Comm Manager

Compensation: $75,000.00 to $90,000.00 per year

The Creative Group is analyzing candidates for a Digital Marketing Manager position to place with our client. You could be the experienced, knowledgeable Digital Marketing Manager for this position, if you understand the ins and outs of marketing strategy, analysis, and campaign execution. We're seeking someone who can make decisions, get the job done, and be good with people and details?all while keeping tight control over the bottom line. This Digital Marketing Manager role offers a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. Do you possess a customer-first mindset and have experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you looking to make a huge impact? In this role, you will be responsible for utilizing copywriting, art direction and social media skills in order to expand a brand's reach while increasing brand loyalty and awareness. This full-time employment opportunity is based in the Miami, Florida area. Key responsibilities - Lead a top-notch team of digital specialists and oversee the digital strategy - Guide weekly reviews with key stakeholders, get budgetary sign off and report back on ROI - Prompt more insight and analysis into the effectiveness of CRM initiatives - Join forces with product and operational teams to identify key opportunities to augment the customer journey experience - Process take up of products/services through new channels to fall in line with business objectives - Expand, open, construct, and oversee long-term digital marketing campaigns; also, spearhead short-term advertising and marketing solutions - Confirm that the CRM plan is executed in due time and within budget - Allot clear communications to the customer that are pertinent to their needs and life stage