Digital Marketing Jobs - Digital Marketing Manager, 14345

at The Creative Group
Location Mount Laurel Township, NJ
Date Posted May 25, 2019
Category Default
Job Type Full-time


Ref ID: 03720-9501965860

Classification: Mktg/Comm Manager

Compensation: $75,000.00 to $95,000.00 per year

TCG has a client seeking a Senior Digital Manager with experience in eCommerce, marketing, operations, strategy and product management. A collaborative team player that works with internal partners and third party vendors. Consistently delivers quality results of growth and positive ROI. A strong grasp of modern technology and online sales is essential to the position. An expert understanding of analytics, spreadsheets, databases, website design, customer journey, search engine optimization, and e-commerce strategy will be key to fulfilling the job functions. Job Duties: ? Determines customers' needs and desires by specifying and executing on the research needed to obtain market information. ? Determines the format and features of the website in order to maximize clarity and ease of navigation for customers. ? Works closely with Development and UI/UX teams to achieve the above stated goals. ? Assesses market competition by comparing the company's product and user experience to competitors' products and processes. ? Continually A/B tests website functions, format, and features to drive increasing conversion. ? Utilizing project management methodologies. ? A subject matter expert of technology transformation that evolves traditional retail through digital advancement in support of a unified customer experience ? Obtains product market share by working with sales director and marketing director to develop on-going strategy. ? Assesses market data by evaluating sales call data. ? Researches the company?s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company?s targeted ad buys. ? Works closely with the company?s agency partner to determine areas of opportunity and weaknesses, and then devise and test countermeasures to lift conversions and revenue. ? Provides information for management by preparing short-term and long-term online sales forecasts and special reports and analyses. ? Introduces and markets new products by developing time-integrated plans with sales, marketing, and development. ? Maintains detail oriented and technical knowledge by attending educational workshops; reviewing detail oriented publications; establishing personal networks; participating in detail oriented societies. Experienced candidates, please send your resume/portfolio to [Click Here to Email Your Resumé]. Only candidates who meet these requirements will be contacted. Not a fit for this job? Follow me on social media for more listings and opportunities!