|Date Posted||February 5, 2019|
Ref ID: 04130-0010831709
Classification: Mktg/Comm Manager
Compensation: $60,000.00 to $75,000.00 per year
TCG Direct-hire team has an exciting new opportunity for a Digital Marketing Manager to help our client bridge the gap between traditional marketing practices and digital messaging, providing a well-rounded customer experience. The Digital Marketing Manager will partner with the VP of Marketing to focus on the company's digital brand and is accountable for driving the prioritization of the technology infrastructure across all multimedia platforms; provides analytics review for marketing and business development; builds strategic marketing plans for all digital platforms including web, email and mobile; manages the needs and communication between IT, creative, and/or marketing teams. Additional responsibilities will include managing the organization's e-mail marketing program, social media strategy, ensuring implementation of new marketing initiatives, helping to identify new marketing opportunities, and collaborating with senior management to manage multichannel marketing assets associated with product launches. The DMM may have experience using analytics tools, such as Google Analytics or Omniture, Google Adword Planner, and have knowledge of User Experience roadmapping.