Digital Marketing Manager
Published | February 21, 2024 |
Location | Austin, TX |
Category | Default |
Job Type | Full-time |
Description
Job Posting Title:
Digital Marketing Manager
----
Hiring Department:
Educational Psychology
----
Position Open To:
All Applicants
----
Weekly Scheduled Hours:
40
----
FLSA Status:
Exempt
----
Earliest Start Date:
Immediately
----
Position Duration:
Expected to Continue Until Jul 31, 2025
----
Location:
UT MAIN CAMPUS
----
Job Details:
Purpose
This position is part of the National Disability Center on Student Success, which was established in 2023 to provide the first actionable and comprehensive research to support disabled student experiences and achievement after high school. It is federally funded by the Institute for Education Sciences and housed at the College of Education at The University of Texas at Austin.
Reporting to the Director of Communications, this position will support the Center's communications and marketing, with management responsibility for all digital communications. The period of grant funding is from 8/1/2023 until 7/31/2028. The position will be renewed each fiscal year period contingent on continued funding.
Responsibilities
-
Serve as a critical member of the NDCSS Communications Team to provide marketing expertise, maintain brand standards, and build communications networks for a national research center with disabled and diverse audiences, from student and families to higher education administrators and researchers.
-
Manage digital communications including the website and its newsfeed, social media, email newsletters and marketing, and online resources. Create and implement a content marketing calendar to integrate and coordinate dissemination throughout all digital platforms.
-
Work with website developer(s) on the development, maintenance, and evaluation of the center website to prioritize the user experience, create and integrate National Disability Center content, implement strategies to increase web traffic and search engine results rankings, and write engaging content.
-
Manage social media presence and content calendar. Supervise Student Fellow(s) as they assist in creating engaging content. Monitor social media channels for breaking news or trending topics and recommend responses, as needed.
-
Manage, create, and track monthly email newsletters and all email and SMS marketing communications, including subscriber lists and outreach.
-
-
Produce internal impact reports with analytics, which will inform future communications strategies and update the Leadership and Evaluation Teams.
-
Assist with outreach activities, online events, media relations, and research translation.
-
Oversee website developer and other vendors, consultants, and graduate students as required. Use project management tools to facilitate and delegate workflows.
-
Support business management, including budget tracking with director, leadership calendars, management of Center email inbox, etc.
-
Contribute to an organizational culture that supports collaboration and effectiveness.
-
Complete other related tasks as assigned.
Required Qualifications
-
Excellent writing and copyediting skills for dissemination of information across multiple digital platforms.
-
Bachelor's degree in communications, journalism, marketing, English, or an applied social science field such as social work, psychology, public health, or related field.
-
A minimum of 3-5 years' work experience managing website(s), content marketing, or nonprofit or higher education communications.
-
Ability to multitask and manage multiple projects and deadlines, with demonstrated attention to detail and time management, as well as alignment to overall project goals.
-
Experience with Microsoft Office, Teams, and other applications; social media and email marketing platforms; WordPress or a similar CMS; and related website marketing and analytics tools.
Preferred Qualifications
-
5+ years of work experience in marketing/communications in higher education, disability services or advocacy, or applied research.
-
Ability to engage community partners and people with disabilities. Familiarity with and/or knowledge of American Sign Language is a plus.
-
Proficiency with WordPress (or a similar content management system), marketing tools (such as Google Analytics, MailChimp, Canva, etc.), and monitoring trends and best practices in marketing and communications.
-
Experience with strategic marketing planning, online education, grant funded projects, and/or research translation in the areas of disability and postsecondary outcomes.
Relevant education and experience may be substituted as appropriate.
Salary Range
$70,000+ depending on qualifications.
Working Conditions
-
Work in a standard shared office.
-
Regular keyboard use.
-
Hybrid work options available.
Work Shift
Monday through Friday between the hours of 9am and 5pm, as arranged with manager and as needed for meetings, events, and to align with the schedules of the Leadership Team. Flexible work arrangements available.
Required Materials
-
Resume/CV
-
3 work references with their contact information; at least one reference should be from a supervisor
-
Letter of interest
-
Writing sample or portfolio
Importantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
----
Employment Eligibility:
Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
----
Retirement Plan Eligibility:
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
----
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
----
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
----
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
----
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
----
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
- E-Verify Poster (English) [PDF]
- E-Verify Poster (Spanish) [PDF]
- Right To Work Poster (English) [PDF]
- Right To Work Poster (Spanish) [PDF]
----
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.