Digital Marketing Manager

at Renewal by Andersen - The Birner Group
Published February 17, 2024
Location Earth City, MO
Category Default  
Job Type Full-time  



Renewal by Andersen is a window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door business for more than 120 years. Drawing on the Andersen tradition of quality, innovation and craftmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. We are in over 100 markets in the U.S., ranking Andersen as the largest replacement window company in the country.


As a Digital Marketing Specialist, you will assist our marketing team in lead generation across Digital platforms. You'll work together with a highly motivated, collaborative marketing team and our partners to drive efficiency and optimization in our digital marketing channels. You will be entrepreneurial in spirit and able to take initiative.

You enjoy working in a fast-paced environment and are motivated, tech-savvy and obsessed with data. You have a passion for all things marketing and technology. You are well-versed in the concepts surrounding digital marketing and eager to learn and apply them within our organization.

This position requires you to be onsite at our Earth City, MO office. This position is NOT REMOTE.

Must have basic knowledge of PPC & SEO principles and best practices.

Your key job responsibilities include:

1. Campaign Management - Strategy, Buying & Execution: develop and execute digital marketing strategy to generate high quality leads

2. Partner Management: Manage digital vendors to execute successful campaigns on various digital advertising channels (PPC, paid social media, retargeting, display ads, OTT, etc.)

3. Social Media Management: Monitor and post on social networks. Work with partner agencies to execute social media lead generation campaigns.

4. Search: Oversee PPC campaigns run by vendor partners

5. Analytics: Monitor and evaluate website analytics, ad campaigns, and other relevant metrics. Track & report on key performance indicators (impressions, conversions, online reputation, cost per lead, cost of marketing, etc.)

6. Email Marketing: Assist in the creation and dissemination of email campaigns.

7. Research: Stay updated with digital marketing trends and potential new channels or strategies.

8. Collaboration: Collaborate with other marketing departments and sales to enhance results across all channels

In this role, you will report to our Chief Marketing Officer.

The ideal candidate would have the following skills:

1. bachelor's degree in marketing, Business, or a related field is preferred.

2. Experience in B2C Lead Gen marketing, preferably experience in the home improvement industry but not required

3. Familiarity with key digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager and related applications).

4. Proven experience managing paid media budgets and channels (SEM, PPC, display, remarketing, paid social)

5. Strong judge of creative and knowledge of methods, tools and techniques across digital channels like OTT and all paid social platforms

6. Experience with optimization and A/B testing

7. Strong analytical skills for extracting insights, interpreting data, and making recommendations that will optimize performance

8. Strong communication, collaboration, and project management skills

9. Ability to work in a fast-paced environment and handle multiple tasks simultaneously.

10. A self-starter attitude with an eagerness to learn and grow.

11. Advanced skills in Excel

Pay Range: 50,000-60,000 plus Monthly Real-Time Bonus Potential


As an innovative and industry leading organization, we think of benefits broadly. From your health care to your work environment, to your quality of life, we think beyond basic benefits to provide total rewards package including, but not limited to: •Medical/Dental/Vision/Life Insurance •Health Savings Account contributions •Paid holidays plus PTO •401K plan •A culture that supports work/life balance •An environment where collaboration and efficiency are key Job Type: Full-time Salary: Competitive

Pay Range

$50,000.00 Annually to $60,000.00 Annually