Digital Marketing Manager

at Abbott Laboratories
Published February 16, 2024
Location Austin, TX
Category Default  
Job Type Full-time  


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Our location in Austin, TX is seeking a full-time Digital Marketing Manager for our Global Cardiac Rhythm Management team. This person will be responsible for building up & integrating our digital channels for the CRM brand with various target audiences (i.e. HCPs, Patients, Caregivers and Payers). In this role, you will develop deep customer insights, build and maintain strong professional relationships with external and internal partners, and contribute to the development of new digital and social marketing strategies & campaigns to support our existing business as well as upcoming product launches.

What You'll Do:

The preferential candidate should be able to leverage data and analytics to derive recommendations to optimize multichannel engagement in a global setting. In addition to advanced analytical abilities, the candidate should demonstrate excellent leadership and diplomatic skills, especially for coordination across regions and teams within the organization and ensure digital and social media governance adherence in accordance to Abbotts brand guidelines.

To be successful in this role, the candidate must possess an entrepreneurial & innovative spirit while working strategically and operationally in equal measure.

Responsibilities for this role will include:

  • Strategic planning of monthly and quarterly goals to support product launches and overall brand awareness campaigns
  • Work in tandem with other department heads to ensure strategies are up to date and in-line with Abbott brand guidelines
  • Oversee day-to-day operations of content development, website updates and social media governance
  • Understand the nature of multiple data sources in order to develop, execute, and communicate plans to the Executive team based on insights and analysis
  • Assist in the development of new campaigns and messages designed to reach a target audience with health literacy, adult learning, KOL development, and HCP/Payer/Patients marketing in mind.
  • Identifying/creating targeted thought leadership and patient influencer opportunities to create and foster meaningful relationships.
  • Effectively manage multiple agency partners to produce deliverables within timelines and on budget; this involves developing KPIs and measuring outcomes.
  • Keep current and anticipate changes in the healthcare landscape, in CRM therapeutic areas, in order to make recommendations to adapt plans based on insights
  • Assist in the development of product launch strategy and planning
  • Lead social media issues preparedness and management efforts.
  • Champion new approaches to digital marketing technologies and more advanced research methods to understand customer need and retention.
  • Responsible for supervising regular campaign performance analysis and optimization recommendations
  • Provide recommendations to streamline processes, eliminating inefficiencies and improving results across the department
  • Work closely with the Director to generate reporting and analysis of trends to support strategic and optimization efforts
  • Work independently with guidance regarding overall team management and day-to-day operations to achieve goals and objectives on time and within budget

Education and Experience You'll Bring:

  • 5-7 years of Digital Marketing experience
  • Proven record of contributing to product launches and brand/portfolio growth.
  • Proven record of management and mentoring team members
  • Demonstrated excellence in project management with a proven track record of effectively managing multiple projects / priorities simultaneously.
  • Strong presentation skills, especially with expertise in presenting before Executive staff.
  • Proven track record of successful budget management.
  • Experience managing cross-functional teams or work groups as well as vendors; experience with developing KPIs and dashboards to measure results.
  • Outstanding interpersonal / relationship-building skills, as well as influencing and negotiating skills; advanced ability to build rapport and work cross-collaboratively while maintaining flexibility and resiliency is a plus.
  • Excellent interpersonal skills with ability to lead, interact with, focus, mediate / resolve conflict, and drive consensus among individuals from a variety of cultures and disciplines.
  • Experience working with branding functions in the medical device industries is preferred but not required
  • Advanced understanding of marketing best practices when targeting Health Care Providers (HCPs) and Patients is preferred but not required
  • Advanced understanding of regulatory requirements and their impact on development of marketing materials is preferred but not required.
  • Bachelor's in Marketing or Health-related field OR an equivalent combination of education and work experience (Required)
  • Digital Marketing Certification or MBA (Preferred)


At Abbott, you can have a good job that can grow into a great career. We offer:

  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $95,000.00 $190,000.00. In specific locations, the pay range may vary from the range posted.