Digital Marketing Manager

at United Employment Group, Inc.
Published February 15, 2024
Location Fairless Hills, PA
Category Default  
Job Type Full-time  


About the Role:

We are seeking a strategic and results-oriented digital marketing leader to join our growing team. As our Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies that drive lead generation, brand awareness, and revenue growth, with a focus on the B2B market and organic search visibility. You will possess a deep understanding of the B2B buying journey and be adept at leveraging SEO best practices to improve our website's ranking and organic traffic.


  • Develop and implement data-driven digital marketing strategies aligned with business objectives.
  • Lead and manage all aspects of SEO, including keyword research, content optimization, technical SEO audits, and backlink acquisition.
  • Manage and optimize paid advertising campaigns (PPC, social media ads) to target high-value B2B audiences.
  • Create and manage engaging content across various digital channels (website, social media, email).
  • Oversee social media presence, building and fostering thought leadership within the B2B community.
  • Analyze marketing performance metrics and provide data-driven insights to inform campaign improvements.
  • Stay up-to-date on the latest digital marketing trends and technologies.
  • Collaborate with internal teams (sales, product, development) to ensure cohesive marketing efforts.