Digital Marketing Manager

Job Summary

Here at Whiteboard Marketing, there is no such thing as a typical day. The culture is constantly energized and every employee plays an important role in providing innovative solutions for our clients. Regardless of your level in the organization, there is a platform for your voice to be heard and the ability to influence change. Family, community and hard work are weaved into all we do.

We are a national, digital dental marketing agency looking for a highly motivated, career-driven Digital Marketing Coordinator that is ready to grow with our reputable, rapidly expanding agency.

This role will work closely with Sales and Operations leadership to develop and execute innovative and effective marketing strategies, programs and campaigns for the overall brand. The successful candidate must have a high level of organizational skills and possess excellent verbal and written communication skills. The Digital Marketing Manager must possess strategic and tactical success, as well as the ability to communicate and execute effectively, while working collaboratively within a fast-paced agency environment.

Responsibilities

• Develop strategic marketing plans for our organization and be able to provide recommendations for our clients
• Collaborate with sales, our internal account team and external partners to understand our client needs in order to create effective marketing programs
• Create brand messaging to attract prospective clients and retain existing clients
• Maintain our brand standards across all marketing channels
• Plan, execute and measure all digital marketing programs and campaigns
• Conduct competitor research to ensure differentiated positioning of our company and service offerings
• Identify, analyze and present data on industry trends and insights with strategic recommendations to leadership
• Assist with establishing best practices and effective tools to manage the execution of marketing projects/programs
• Resolve issues and solve challenges that may occur throughout the life-cycle of a campaign
• Implement and analyze performance metrics, reporting program milestones to leadership in a timely manner
• Measure and assess goals based on ROI
• Create and execute content campaigns
• Optimize content for company website and social media platforms
• Track company website traffic flow and offering strategic recommendations for updates
• Collaborate, participate in and coordinate promotional activities at trade shows
• Compose and teach/train cross-functional teams on competitor’s positioning and our marketing strategies, tactics and policies
• Manage outside marketing contractors, negotiating service contracts when needed
• Create and monitor reporting dashboards as needed across various service offerings
• Perform other duties as assigned

Required Skills/Abilities

• Excellent verbal and written communication. Strong presentation skills necessary
• Excellent interpersonal and customer service
• Able to work in a fast-paced, deadline-driven environment with attention to detail
• Strong analytical and problem-solving skills
• Supervisory and leadership experience a plus
• Ability to create, implement and monitor budgets
• Thorough understanding of principles and methods used to promote, display and sell services
• Willingness to travel as needed for trade shows and partnership presentations
• Dental or healthcare experience is preferred, but not required
• Proficient with Microsoft Office and Google Suite

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business or related field required. Equivalent work experience would be considered
• 5-7 years of experience
• Strong professional writing skills, understanding and use of AMA standards and agency experience is a plus

Compensation:

• 401K
• Paid vacation
• Medical benefits, dental and vision
• Compensation based on experience

Job Type: Full-time; Hybrid in-office

About Us:

Whiteboard Marketing is a national dental marketing agency based in Dublin, Ohio. We are a family owned-agency built on teamwork, support and passion for helping each other grow professionally. We offer our clients customized digital solutions to help fill their schedule, grow their brand and allow them to focus on providing quality patient care. Our clients are at the forefront of all we do.

EOE