Digital Marketing Manager

at Everyware
Published February 10, 2024
Location Austin, TX
Category Default  
Job Type Full-time  


Position Overview:

Everyware is on the hunt for a dynamic Digital Marketing & Events Strategy Manager to join our vibrant team. This role is tailor-made for those who are passionate about creating and leading innovative event marketing and social media communication strategies. We are looking for a visionary - someone who excels in branding, storytelling, and event planning, and is eager to bring their creative thinking to the forefront of our marketing efforts.

Key Responsibilities:

  • Develop and implement a comprehensive event marketing and social media communication strategy.
  • Maintain and elevate our brand identity, ensuring consistent messaging across all platforms.
  • Create compelling and effective content for various digital mediums.
  • Lead digital marketing campaigns to actively engage our client base and attract potential candidates.
  • Foster public relations with key industry stakeholders and media outlets.
  • Organize and execute events that not only enhance professional networking but also drive new business opportunities.
  • Analyze marketing performance metrics and provide insightful reports.
  • Efficiently manage the marketing budget to maximize impact and ROI.

Key Performance Indicators:

  • Social Media Engagement and Growth: Monitor and increase our social media presence, assessing the effectiveness of content through engagement metrics.
  • Event Attendance and Feedback: Achieve attendance targets and gather attendee feedback to measure event success.
  • Brand Awareness and Perception: Track changes in brand awareness, utilizing analytics and market research.
  • Content Reach and Impact: Evaluate the effectiveness of our content across different platforms.
  • Lead Generation: Monitor leads generated through events and social media, and their conversion into tangible business opportunities.
  • Public Relations Success: Assess the impact of PR efforts through media coverage analysis.
  • Digital Marketing ROI: Calculate the ROI of digital marketing campaigns, analyzing various performance metrics.
  • Innovation in Campaigns: Continuously innovate and bring creativity to our marketing campaigns and events.

Desired Experience:

  • 4-7+ years of experience in multi-product campaign planning across various marketing tactics and platforms.
  • Familiarity with Hubspot, project management tools, and omni-channel campaign planning.
  • Proficiency in using analytical tools for in-depth metrics and reporting.
  • Proven ability to execute strategies effectively and drive results.
  • Experience in a matrix environment, driving program creation and success.
  • Comprehensive understanding of integrated marketing and the marketing mix.
  • Exceptional project management skills, with the ability to multitask efficiently.
  • Strong collaborative skills to work with cross-functional teams.

This role is an exceptional opportunity for someone who is both a planner and a doer, who thinks outside the box, and is ready to redefine the art of marketing. If you are ready to bring your expertise to and make a significant impact, we would love to hear from you. Join us in shaping the future of digital marketing and event strategy!

Who We Are

Everyware is paving the way in Fintech by offering a best-in-class secure mobile communication platform and payment gateway. Our payment technology platform solves problems for organizations of various industries and sizes by allowing companies to expedite the collection of payments and seamlessly connect with customers through text messaging,

Everyware fosters a collaborative work environment that focuses on diversity, inclusion, healthy work-life balance, and employee engagement. Team leads engage daily with check-ins, team huddles, performance assessments, and 360 feedback.

We believe that impactful work is rewarding and have built high-impact teams passionate about their roles and empowered to bring their best selves every day. To continue creating engaged and dynamic teams, we invest in providing the support they need to do great work!

Everyware, Inc is proud to be an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, gender, religion, sex, national origin, disability, marital status, protected veteran status, or any other characteristic protected by law.

Your Right to Work: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.