Digital Marketing Manager

at AccorHotel
Published February 9, 2024
Location Kihei, HI
Category Default  
Job Type Full-time  


Company Description

Discover the essence of Maui at Fairmont Kea Lani, Hawai'i's only all-suite and villa luxury resort. Nestled on the pristine white sands of Wailea's Polo Beach, this award-winning oceanfront paradise defines quintessential Hawaiian luxury with a state-of-the-art spa, island inspired cuisine and authentic cultural experiences.

From full-moon staff hikes and beach clean-ups to appreciation luncheons and birthday holidays, our team provides endless opportunities to learn and grow in both your personal and professional development. Live and work in a place you love!

What is in it for you:

  • Comprehensive benefits package (Medical, Vision and Dental) including extended benefits like; Basic insurance, TDI and Long-Term Disability for regular Full-time and Part-time employees
  • 401(k)
  • One complimentary duty meal for all employees that work more than 6 hours per shift
  • Food & Beverage discount at Fairmont Kea Lani (venue specific and discount may vary)
  • Wellness Offerings
  • Employee benefit card offering discounted rates in Accor worldwide
  • Learning programs through our Academies
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference through our Corporate Social Responsibility activities

Job Description

Fairmont Kea Lani, Maui's distinguished all-suite and villa luxury resort, seeks a creative and forward-thinking Digital Marketing Manager. This role is pivotal in steering our digital narrative, enhancing our brand presence, and engaging our audience during an exciting period of transformation and growth. Situated on the pristine shores of Wailea's Polo Beach, our resort is celebrated for its elegance, cultural immersion, and the heartfelt aloha spirit we share with our guests. As the cornerstone of our marketing team, your mission will be to craft and implement comprehensive digital strategies that resonate with our brand's ethos and drive meaningful engagement. This position is based on-site.

Job Title: Digital Marketing Manager

Salary Range: $80,000 - $90,000

What you will be doing:

Digital Strategy and Revenue Optimization

  • Strategize with digital agencies to manage and optimize paid search, display, and positioning strategies. Ensure alignment with our business goals, continuously explore new market opportunities, and keep abreast of emerging technologies and platforms.
  • Spearhead digital revenue enhancement by devising effective strategies and tactics aimed at maximizing digital channel contributions.
  • Lead the stewardship of corporate digital initiatives and projects, guaranteeing their successful execution, implementation, and reporting, while ensuring alignment with organizational goals and standards.
  • Conduct detailed analytics and reporting. Leverage tools like Google Analytics and agency reports to derive actionable insights. Present these insights and strategic recommendations to stakeholders, ensuring informed decision-making.

Content and Asset Management

  • Ensure the hotel's website content is consistently updated, reflecting the latest in brand messaging and resort offerings, maintaining relevance and alignment with our positioning.
  • Oversee the creation, storage, and effective deployment of digital assets, including images, videos, and textual content.
  • Manage and integrate third-party content and strategies, ensuring seamless alignment with our overarching digital strategy.

Social Media and Engagement

  • Provide strategic guidance for social media activities, ensuring consistent, brand-aligned messaging across platforms.
  • Craft and oversee paid social advertising campaigns to reach target audiences and achieve marketing objectives effectively.
  • Develop and refine email marketing campaigns, focusing on audience engagement and driving specific business outcomes.


Your experience and skills include:

  • Previous experience in at least one area of Marketing, Public Relations and/or Social Media required
  • Profound knowledge across a spectrum of marketing communication channels, including traditional, digital, and social media.
  • Must have a proven portfolio of Marketing/Communications work
  • Proficient in Computer skills including Microsoft Office and Adobe Creative programs
  • Must possess a skillful knowledge of applicable Graphic Design software
  • Adept at critical analysis and managing large sets of data.
  • Exceptional writing and presentation skills.
  • Proven ability to navigate complex organizational structures, effectively communicating with various stakeholders from department heads to corporate leadership.
  • Strong project management skills, with a track record of meeting deadlines
  • Must be able to speak, read, write and understand the English language
  • Requires excellent communication skills, both verbal and written
  • Excellent interpersonal and organizational skills, with a keen focus on attention to detail and follow-up
  • Must be able to read and write to facilitate the communication process
  • Must be service oriented and capable of communicating effectively with persons involved in all levels of authority, both internally and externally
  • Must possess basic computational ability
  • Knowledge of search engine optimization
  • Must be able to multi-task and work well under pressure / timelines
  • Must have ability to work independently and to prioritize or seek clarification in prioritizing work assignments
  • Must be able to anticipate, prevent and identify problems and solve them as necessary
  • Maintain a professional working environment and attitude.


  • High School diploma (or equivalent) and/or vocational training

Additional Information

All Candidates must be in possession of identification proving authorization to work in the United States as defined in the Immigration Reform and Control Act of 1986 (IRCA). This Position does not offer sponsorship of Work Visas. Resumes submitted that cannot fulfill these requirements will not be considered.

Visa Requirements: Applicants must be legally eligible to work the United States

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Join our 'ohana today: Visit our website to learn more about living and working for Fairmont Hawai'i.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS