Digital Marketing Manager

at Soothe, Inc.
Published February 1, 2024
Location Harrisburg, PA
Category Default  
Job Type Full-time  


Job Type



Company Summary:

Soothe is the world's leading on-demand wellness marketplace, connecting individual and corporate clients with wellness providers who meet their personalized needs through the Soothe app, Soothe Residential & Hospitality, and Soothe Corporate Wellness services. Service providers in Soothe's marketplace offer a range of on-demand services including massage, skincare, hair and beauty services in over 70 markets across the United States. Through our proprietary mobile app or commercial platform, clients can book a service and a licensed professional will come to their location.

Position Summary:

Reporting to the Director of Marketing, the Digital Marketing Manager role contributes directly to the continued growth of Soothe's business. The Digital Marketing Manager is responsible for assisting in the planning, development, and execution of Soothe's marketing initiatives to meet revenue and subscriber goals. This role includes managing paid customer acquisition channels while also supporting Soothe's B2C and B2B marketing activities.

Essential Functions:

  • Multichannel Marketing: Oversee the creation and management of digital campaigns across various channels, including SEM, display advertising, social media, and email marketing, ensuring a cohesive and impactful presence.
  • Campaign Execution: Lead the execution and scheduling of monthly marketing campaigns, covering digital ads promotional emails, website updates, graphic design, and content creation using a combination of in-house and outsourced resources.
  • Performance Analysis: Measure and report on the results of digital campaigns, presenting findings to leadership. Utilize data-driven insights to enhance future strategies and maximize ROI.
  • Sales Support: Collaborate with internal teams to create compelling and informative content for B2B sales purposes, ensuring our services are effectively communicated to our target audience.
  • Technology Awareness: Comfortable using a variety of marketing and analytical tools. Stay current with the latest digital media trends and technologies within the sector, ensuring our strategies align with industry best practices.


Personal Characteristics:

  • Adaptable: ability to thrive in a fast-paced, ever-changing environment, staying abreast of industry trends.
  • Strategic thinker and problem solver: Comfortable navigating challenges strategically and finding effective solutions aligned with business objectives
  • Collaborative: effective in working seamlessly with cross-functional teams
  • A self-starter: takes initiative but is still a humble, collaborative team player
  • Curious: A passion for building memorable brands and driving aggressive growth strategies
  • Detail oriented: Attention to detail and data driven with strong intuition for the customer's perspective

Minimum Qualifications (Knowledge, Skills and Abilities):

  • Experience: 3-5 years in digital marketing,
  • Education: Bachelor's degree in marketing, communications, or a related field.
  • Analytics Expertise: Advanced knowledge of reporting and analytics, with proficiency in app and web analytic tools such as , Amplitude, Google Ads and Meta Business Manager.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to convey information effectively.
  • Technical Proficiency: Familiarity with tagging system requirements and content management systems. Also proficient in Google Suite applications
  • A strong foundation of marketing experience balanced with a passion for continuous growth and learning

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or finger, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.

The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.

The noise level in the work environment is usually moderate.

Salary Description

$85,000 - $100,000