Job
Description
- 3-5 years in a Digital Marketing Management role; leading and developing a team
- 5+ years of experience in overseeing and monitoring paid search campaigns and KPIs
- 2+ years in social media or digital execution
- Deep understanding of analytical tools, approaches and methodologies for customer acquisition (A/B testing, funnel analysis, email drip campaigns, etc)
- Fluency in paid search including Google Shopping/AdWords and Bing Ads
- Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
- Expert in Google Analytics (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
- Strong analytical skills with ability to drive meaningful actions from large data sets
- An organized individual with great attention to detail and focus on quality of results
- A self-motivated individual; a good team player
- Takes accountability and ownership of his/her own work