Digital Marketing Manager

at Bouldering Project
Published January 21, 2024
Location Austin, TX
Category Default  
Job Type Full-time  


Bouldering Project's mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans. We're driven by the pursuit of better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose.

As the Digital Marketing Manager, you are the curator of Human Connection in the digital world! Responsible for creating content that supports our experience and drives member engagement, you lead the development and implementation of an omni-channel marketing mix including digital, email, social media, and other public facing communications. You partner closely with our General Managers to develop high-impact member conversion and retention campaigns to maintain and build our vibrant local gym community.

What You'll Do: Marketing

    • Lead digital marketing to drive member acquisition and retention, and connect our audiences with ABP offerings.
    • Develop and lead omni-channel marketing campaigns, executing and delegating tasks in order to facilitate and monitor full funnel customer experiences.
    • Analyze and report on marketing performance using analytics and tools, and utilize learnings to adjust strategies as needed.
    • Digest learnings, communicate them effectively across ABP leadership and manager teams, and iterate future plans accordingly.
    • Establish Reporting Structure & Cadence for the scope: provide weekly sales reports as well as monthly retention, cancellation, and conversion reports.

What You'll Do: Social Media & Events

    • Drive asset creation, basic photography, and copy writing for social posts.
    • Design and produce multimedia content, including videos, gifs, infographics, and other visual assets for social media and marketing campaigns.
    • Encourage and harness user-generated content and engage with the online community to drive user participation in social media campaigns.
    • Monitor and respond to comments, messages, and mentions on social media channels.
    • Manage ABP's social media presence in alignment with the marketing calendar: drive engagement and culture as extension of IRL gym life.
    • Collaborate with the Community Marketing Coordinator and ABP Manager Team to promote a calendar of events, workshops, and local happenings.
    • Ensure that the gym events and happenings calendar is in line with business goals and marketing efforts.

What You'll Do: CRM & Email

    • Develop and execute an email marketing strategy for Austin audiences with a focus on member acquisition, conversion, and retention. This will include, but not be limited to member newsletters, transactional emails, and behavior driven automated emails.
    • Collaborate with ABP Leadership Team and the BP Marketing Team to build and maintain automated customer journeys based on consumer behavior and segmentation, utilizing our CRM and point of sale system.
    • Bring a mindset of continuous improvement by testing, analyzing, and iterating an ever developing email and communications strategy.

What You'll Do: Website, Print, and Industry

    • Administer updates to Austin content on the BP website to support operational changes, programming schedules, event advertising and registrations.
    • Support marketing campaigns with print materials in collaboration with Community Marketing Coordinator and ABP Manager Team.
    • Stay abreast of the styles and cadence of competitor social media and events, and up-to-date with the latest trends in social media advertising to incorporate as deemed strategic.
    • Maintain an understanding of our industry and competitor landscape as it relates to staying relevant to our audiences.

What You'll Bring:

    • Proven successful results in brand marketing that includes digital, experience, and grassroots initiatives.
    • Proven successful results in creating a social media marketing strategy for a consumer brand.
    • Excellent written and verbal communication skills.
    • Your contagious personality - those who enjoy meeting new people and talking to groups will thrive in this role.
    • Demonstrated ability to manage multiple projects in parallel with a high attention to detail with successful results.
    • The autonomy to motivate yourself - you have worked with little direction and have experience in creating initiatives to drive business.
    • Excellent organizational, project management, and multi tasking skills.
    • A willingness to roll your sleeves up, identify where you need to jump in and execute and where collaboration is needed in a hands on, early-stage environment.

Bouldering Project strives to embody equal opportunity in our workplaces. We believe that different perspectives and identities strengthen our communities and unlock our potential.