Digital Marketing Manager

at Neurocrine
Published January 21, 2024
Location San Diego, CA
Category Default  
Job Type Full-time  


Who We Are:At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, endocrine and psychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis* and uterine fibroids*, as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. *in collaboration with AbbVieAbout the Role:Develops and manages digital promotion plans and successful execution of digital marketing tactics targeting healthcare providers in support of INGREZZA brand._Your Contributions (include, but are not limited to): Contribute to the strategic development and execution of the brand initiatives; participate in annual brand planning activitiesContribute to the planning, execution and optimization of digital marketing initiatives; this may include:Owned media (e.g. Websites, Social Platforms, and CRM)Paid media (e.g. Digital banners, Search, and Paid Social)Reporting and optimization for digital marketing programsManage day-to-day activities of various agencies and vendor partners for projects related to digital marketingCollaborate with promotional review committee to gain approval of promotional materials and ensure that all marketing activities comply with regulatory and legal requirementsCoordinate with marketing team and other internal groups (Corporate Communications, Advocacy) on promotional activities to ensure alignment to annual tactical planTrack program performance to optimize and improve performance of digital marketing campaignsUtilize customer, marketplace, and digital insights to contribute to the identification, development, and execution of opportunities for the brandRequirements: BS/BA degree in marketing, communications, or life sciences and 8+ years experience in marketing at a brand, agency, consulting company or similar required. 5+ years in digital marketing experience in a Pharmaceutical or Biotech preferred ORMaster's degree in marketing, communications, or life sciences and 6+ years of experience noted aboveDemonstrated proficiency in the PowerPoint, Word and ExcelAbility to think outside of the box to develop and execute strategiesAbility to work under pressure and to meet tight deadlinesProven ability to work within and influence teams to the completion of common goals in an ambiguous and fast paced environmentDemonstrated innovative and solution-oriented approachAbility to multitask, with a do-what-it-takes attitude, and out of the box approachExcellent communication skills with proven ability to clearly convey complex ideasExtensive knowledge developing and launching digital based campaigns/promotions to target HCPsStrong knowledge of web analytics tools such as Google analytics, marketing automation tools, and/or other analytics toolsStrong ability to communicate the effectiveness of all facets of a campaign, from top-to-bottom, and use these insights to inform optimization decisionsAbility to develop new campaigns to respond to testing goals, special announcements, and/or product launchesAbility to evaluate relevant trends and best practices in digital marketing to evaluate opportunities and capitalize on the continually changing digital environmentExtensive vendor management knowledge and success in building partnerships with vendors/agenciesUnderstanding of in SEO/SEM, marketing database management, email and social mediaSolid knowledge of marketing automation softwareKnowledge of website platforms, HTML platforms, and/or search analytics#LI-SA1Neurocrine Biosciences is an EEO/AA/Disability/Vets employer. We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description._The annual base salary we reasonably expect to pay is $127,500.00-$184,800.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.SummaryLocation: US CA San DiegoType: Full time