Digital Marketing Manager

at Life Surge
Published January 20, 2024
Location Palmetto, FL
Category Default  
Job Type Full-time  


Job Title: Digital Marketing Manager

Employment Type: Full Time, 40 hours/week

Reports to: Chief Marketing Officer

FLSA Status: Non-Exempt

Who we are:

LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God.By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team and take charge of our paid advertising efforts at Life Surge. You will play a pivotal role in driving brand awareness, demand generation, and ticket sales for our 20+ events held nationwide. This role is excellent for someone with an artistic eye and experience managing advertising budgets on a wide-scale.

Essential Duties:

  • Oversee and collaborate with our external digital advertising agency to provide clear direction, and regular feedback, fostering a strong partnership.
  • Develop and implement comprehensive paid advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, OTT, and other relevant platforms.
  • Craft and execute campaigns designed to maximize ticket sales during a 12-week period leading up to each event, incorporating compelling copy, visual elements, and effective calls-to-action.
  • Efficiently manage a six-figure monthly advertising budget, optimizing spending to achieve the best possible return on ad spend (ROAS) while ensuring maximum exposure for each event.
  • Analyze campaign performance, audience behavior, and other relevant data to gain actionable insights and continuously optimize strategies for better results.
  • Segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors.
  • Conduct rigorous A/B testing of ad creatives, copy, and targeting parameters to identify high-performing combinations and improve overall campaign performance.
  • Foster a collaborative environment within the marketing team.
  • Stay up-to-date with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge.
  • Generate regular reports on campaign performance, key metrics, and actionable insights to share with stakeholders and drive informed decision-making.
  • Design and produce excellent content used for digital advertising campaigns.

Qualifications and Experience Preferred:

  • At least 7 years of experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. Retail experience is necessary, live event ticket sales are a plus.
  • A portfolio containing examples of digital advertising designs that are at a corporate level.
  • Demonstrated success in driving down ROAS while increasing demand for products or services through digital channels.
  • In-depth knowledge of Facebook Ads Manager, custom audiences, lookalike audiences, and other advanced features.
  • Proficiency in data analysis, interpreting performance metrics, and using insights to optimize ad strategies.
  • Ability to think outside the box and come up with innovative ideas to engage audiences and increase event attendance.
  • Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines.
  • Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing.
  • A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment.

Job Benefits:

  • Health, Dental, Vision, Life, Holiday, and Paid Time Off.
  • Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
  • High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.

If you are a results-driven Digital Advertising expert with a passion for event marketing and a proven track record of driving ticket sales through digital channels, we invite you to apply for this exciting opportunity to make a significant impact on our organization's growth and success.

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.