Digital Marketing Manager

at Aaron's
Published January 15, 2024
Location Fort Lauderdale, FL
Category Default  
Job Type Full-time  


We are BrandsMart - A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job - it is a career with purpose.

Summary: The Digital Marketing Manager will work closely with key business stakeholders, including the internal creative and marketing team, and external media agencies to plan and execute digital campaigns across BrandsMart USA's owned, earned and paid digital channels.

As a team contributor, this person performs tasks effectively, develops collaborative relationships with team members, displays clear communication and acts proactively. This includes being able to multitask, problem solve, and manage multiple timelines. The right candidate is proactive, detail-oriented, and able to work cross functionally. They are passionate about digital media, creative digital content, and providing a connected customer experience across all online channels.

Duties and Responsibilities:

  • concept, plan and manage all online promotions across our digital channels
  • Collaborate with internal teams and external agencies to execute paid campaigns across search, social, online video, and other media types
  • Lead with internal creative team through concept creation, approvals and optimizations
  • Assist with the creation of compelling, media content that is educational, engaging and platform-specific
  • Concept, plan and execute on-site content
  • Collaborate with merchandising teams for execution of specific brand or product related campaigns

Education and Experience:

  • 4-6 years of digital marketing experience in retail or a related field
  • Experience in a corporate digital marketing department or agency
  • Bachelor's Degree, Marketing or Advertising, digital preferred or relevant experience

Required Skills:

  • Understanding and proficiency in digital channels, including paid, owned and earned
  • Paid search or social experience or certification a plus
  • Must be proficient in GA4
  • Sprout Social experience a plus
  • Detail-oriented with an eye for consistency
  • Effective communicator

BrandsMart Total Rewards

Our team members are our greatest asset. As an expression of our appreciation, BrandsMart is proud to offer competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:

  • Employee assistance program
  • Employee purchase program with exclusive discounts
  • Physical and financial well-being programs
  • 401(k) plan with contribution matching
  • Paid time off, including vacation days, sick days, and holidays
  • Life and disability insurance
  • Medical, dental and vision insurance
  • Pay on Demand

**Benefits vary based on full- and part-time employment status.

About BrandsMart
At BrandsMart, we sell a wide variety of consumer electronics, home appliances, furniture, and accessories throughout the Southeast United States. Our customers shop at BrandsMart for the same reason you should choose us for the next step in your career - our focus on being a premier retail leader and providing a customer experience that is second to none. If you are looking for a company with passion and a dedication to our customers and team members alike, join us today.

BrandsMart is committed to creating a diverse and inclusive work environment, celebrates our team members' differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact [Click Here to Email Your Resumé].
BrandsMart is an Equal Opportunity Employer.


Other details

  • Job Family BMUSA - Store Support Center
  • Job Function BMUSA Marketing
  • Pay Type Salary
  • Min Hiring Rate $70,000.00
  • Max Hiring Rate $110,000.00

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