Digital Marketing Manager

at Club Capital, LLC
Published January 12, 2024
Location Bethesda, MD
Category Default  
Job Type Full-time  


About Club Capital Marketing

Club Capital Marketing is a dynamic and fast-growing digital marketing agency specializing in Pay-per-Click (PPC), Search Engine Optimization (SEO) and Social Media advertising. We are dedicated to helping our clients maximize their online presence and achieve their digital marketing goals. Our team of experts works collaboratively to drive results and deliver exceptional value to our clients.

Job Description:

We are seeking a highly motivated and experienced Digital Marketing Manager to join our digital marketing team. As a Digital Marketing Manager, you will be responsible for planning, executing, and optimizing pay-per-click,SEO and Social Media marketing campaigns on various platforms. Your primary goal will be to drive traffic, conversions, and ROI for our clients.

Key Responsibilities:

1. PPC Campaign Management: Create, manage, and optimize PPC campaigns across multiple platforms, including Google Ads, Microsoft Advertising, Facebook Ads, and LinkedIn Ads.

2. Keyword Research: Conduct thorough keyword research to identify high-potential keywords, long-tail opportunities, and negative keywords to improve campaign performance.

3. Ad Copywriting: Write compelling ad copy that aligns with client goals and encourages click-through rates and conversions.

4. Budget Management: Monitor and allocate campaign budgets effectively to ensure maximum ROI and efficient spending.

5. Bid Management: Implement strategic bidding strategies to optimize ad positions and control costs.

6. A/B Testing: Continuously test and refine ad creatives, landing pages, and targeting parameters to improve campaign performance.

7. Analytics and Reporting: Analyze campaign data, generate performance reports, and provide actionable insights to clients and the team.

8. Client Collaboration: Work closely with clients to understand their business objectives, communicate campaign progress, and provide recommendations for improvement.

9. Lead Generation Expertise: Experience with lead generation PPC campaigns is a significant advantage, as you will be expected to drive quality leads for clients.

10. SEO Proficiency: Identify strategies, techniques and tactics to increase the number of visitors to websites and obtain high-ranking placement in the results page of search engines.

11. Social Media Skills:Develop social media marketing campaigns. Analyze the digital marketing plan and social media strategy and identify strategic weaknesses and make recommendations for improvements.

12. Stay Informed: Stay up-to-date with industry trends, best practices, and algorithm changes to ensure that campaigns are always optimized.


- Bachelor's degree in marketing, advertising, or a related field.

- Proven experience managing PPC campaigns on Google Ads, Microsoft Advertising, and social media platforms (Facebook, LinkedIn).

- Expertise in optimizing Search Engine Optimization.

- Skill in all aspects of Social Media advertising.

- Proficiency in keyword research tools, bid management, and analytics platforms.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent written and verbal communication skills.

- Exceptional attention to detail and organizational abilities.

- Adept at multitasking and working in a fast-paced environment.

- Google Ads and Microsoft Advertising certifications are a plus.

Why Join Club Capital Marketing:

- Competitive salary and performance-based bonuses.

- Collaborative and innovative work environment.

- Opportunity to work with diverse clients across various industries.

- Continuous learning and professional development opportunities.

- Access to cutting-edge digital marketing tools and technologies.

If you are a results-driven digital marketer with a passion for PPC, SEO and Social Media advertising and the ability to maximize ROI, we invite you to join our team and make a significant impact on our clients' online success.

Club Capital Marketing is an equal opportunity employer. We welcome and encourage candidates from all backgrounds to apply. We look forward to hearing from you and potentially welcoming you to our team!

This is a remote position.

Compensation: $80,000.00 - $120,000.00 per year

Club Capital LLC

Club Capital is an accounting, tax, and CFO services firm designed specifically for insurance agents. Our mission is to help make insurance agents better business owners. We strive to accomplish this in 3 primary steps:

  1. Implement best-in-class financial technology. We bring agents up on a platform that includes accounting, self-service payroll, and business analytics all in one place and managed by a dedicated accountant.
  2. We then compare the agency's financial performance against others within the insurance industry. Knowing how well agents are doing compared to the agent down the street or the agent in another state is valuable information to know how to make impactful decisions for their agency.
  3. Our team of finance experts can then work with agents to build customized budgets and forecasts for their business using advanced financial modeling software. We will help agents set and attain realistic financial goals for their business and even model out specific events like hiring an employee, buying a business vehicle, or taking out a loan to determine their bottom line impact and best timing for investment.

We're a startup accounting firm with Partners and Employees that are excited about how the advancements in accounting technology can transform small businesses. We're an entrepreneurial, agile, and fun team of professionals - come join our team!

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