Digital Marketing Manager
Published | January 12, 2024 |
Location | Raleigh, NC |
Category | Default |
Job Type | Full-time |
Description
Floor Connect is a leading provider of flooring solutions, offering a wide range of products and services to both residential and commercial clients. We are currently seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will play a key role in developing and implementing our digital marketing strategies to drive brand awareness, increase website traffic, and generate leads.
In this role, you will be responsible for managing and optimizing our digital marketing campaigns across various channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. You will work closely with our marketing team to create engaging content and drive targeted traffic to our website. Additionally, you will analyze campaign performance, track key metrics, and provide regular reports to the management team.
The ideal candidate for this role is a creative and data-driven marketer with a strong understanding of digital marketing concepts and best practices. You should have a proven track record of planning and executing successful digital marketing campaigns, as well as experience with marketing automation and analytics tools. Previous experience in the flooring industry or a related field would be a plus.
Responsibilities
- Develop and implement digital marketing strategies to drive brand awareness and generate leads
- Manage and optimize digital marketing campaigns across various channels, including social media, SEO, PPC, and email marketing
- Create engaging and relevant content to attract and engage target audience
- Analyze campaign performance and track key metrics to optimize campaigns and achieve marketing goals
- Stay up-to-date with industry trends and best practices in digital marketing
- Work closely with marketing team to develop and execute integrated marketing campaigns
- Provide regular reports to the management team on campaign performance
Requirements
- Proven track record in digital marketing, with a minimum of 5 years of experience
- Strong understanding of digital marketing concepts and best practices
- Experience with marketing automation and analytics tools
- Excellent communication and project management skills
- Ability to analyze data and draw actionable insights
- Creative and detail-oriented mindset
- Previous experience in the flooring industry or a related field would be a plus
Benefits
- Paid Time Off (Vacation, Sick & Public Holidays)