Digital Marketing Manager

at Material Bank
Published January 10, 2024
Location New York, NY
Category Default  
Job Type Full-time  


Material Bank is looking for a Digital Marketing Manager to join our team! Reporting to the VP, Growth Marketing. Your core responsibilities will include creating and executing marketing strategies to drive member acquisition and use for a B2B Marketplace platform. You will be developing cohorts and personas, creating content strategy for multiple channels, and working with employees and contractors to execute campaigns.

This is a Remote role based in the Metropolitan Area of New York, Miami, or Boston and that may require time in office.

What you’ll Do:

  • Lead digital marketing efforts across owned, social, and paid media channels to drive member acquisition and platform use.
  • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
  • Work collaboratively with our marketing team to optimize digital advertising campaigns across multiple platforms.
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Conduct research to gain insights into our target audience, industry trends, and competitors.
  • Utilize analytical tools to assess the performance of digital marketing campaigns and provide actionable insights.

What you’ll Bring:

  • Bachelor’s degree in Business, Marketing, Public Relations, or related fields
  • A minimum of 5+ years’ experience developing high-quality engaging content
  • Advanced Knowledge of marketing tools (e.g., HubSpot, Google Analytics, Google DV360, and Tableau)
  • Experience in content marketing systems, social platform management systems, paid and programmatic platforms
  • Excellent writing and editing skills
  • Proven experience developing, executing, and managing content plans
  • Excellent organizational skills, ability to prioritize and strong project management skills
  • Ability to minimally travel

What you’ll get from us:

  • Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events
  • Relaxation and Celebrations:Generous PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect).
  • Health Benefits: Wecontributeto your medical, dental, vision and short-term/long-termdisability plansand have a strong employee assistance program.
  • Plan for your Retirement: 401(k)eligibleafter your first 90 day's employed!
  • Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well.
  • Growth: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters!
  • Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced ahybrid workingmodel allowing department leaders to decide on thebest approach for their respective teams, whether that beremote, in person, or a little of both.