Digital Marketing Manager

at Hospitality Sales & Marketing Association International
Published January 10, 2024
Location Georgia, VT
Category Default  
Job Type Full-time  

Description

Want to work in a modern, completely digital, state-of-the-art practice? Come join North Atlanta’s premier dental implant center and our growing team at Restore in 24 . www.restorein24.com

Restore in 24 is seeking a person who wants to improve smiles. If you are a person who is a highly motivated team player with a positive attitude, you belong with us. We are looking for a rock star who is 110% committed to excellence! We are seeking a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies, be able to lead integrated digital marketing campaigns from concept to execution and work with the marketing team and vendors to launch campaigns on time and on budget.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, etc)
  • Working knowledge of ad-serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking

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