Digital Marketing Manager

at W.A. Smith Financial Group
Published December 20, 2023
Location Sheffield, OH
Category Default  
Job Type Full-time  


Digital Marketing ManagerAre you a creative, sales-minded, strategy driven individual with a passion for digital marketing and a genuine interest in communicating with clients daily? We are seeking a strong Digital Marketing Manager whose job is to grow a sales pipeline by creating a comprehensive email marketing strategy and setting appointments for our firm, W.A. Smith Financial, in Sheffield Village, OH. This person will implement and manage the digital marketing overall strategy, including all paid search campaigns on Google, as well as other search and display marketing engines. You will also manage the paid search budget and work with the Marketing team to maximize ROI, drive traffic, and attract leads and potential clients.Qualifications:Bachelor’s degree preferred2-4 years’ experience in a paid search advertising role is requiredSalesforce experience required; specifically list segregation, automations, email drip and nurture campaign buildingWorking knowledge of Google Analytics, Google Data Studio, and other reporting platformsExpertise in Google ads, Google Local ads, Bing ads, and META advertisingStrong analytical skillsAbility to write content, copy and message in a variety of styles, voices, and tonesAdaptable to different target audiences, product categories, and branding initiativesEssential Duties and Responsibilities:Set strategic objectives for and manage all ongoing execution of all digital initiativesDeliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, performance metrics, and effectivenessDevelop, implement, and measure in-house email marketing efforts via Salesforce Marketing CloudDirect digital agency relationships where applicableManage audience development, messaging, calendar, and programsMaintain a strong understanding of the competitive environment, recommending strategic shifts to better position our office where necessaryIdentify and monitor technologies and new developments in the digital landscape to find ways to deliver communication and business objectives more effectivelyMeasure success of digital programs through development and analysis of reports to continually improve and evolve digital strategies and provide recommendationsDevelop monthly reports to share with the team as well as the leadership team in a streamlined, concise mannerPerform other related duties and special projects as assignedSalary:$60,000 - $70,000/yearBenefits? You Bet!Health and Dental InsuranceGenerous PTO401K MatchingProfit SharingCompany Sponsored Incentive Trip for meeting goals!Presented by Advisor Employee Services Thank you for your interest in the Digital Marketing Manager role. Advisor Employee Services, a consulting firm located in Overland Park, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided. We are not a staffing firm, but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today!