Digital Marketing Manager

at PlanITROI, Inc.
Published December 10, 2023
Location Harrisburg, PA
Category Default  
Job Type Full-time  


Since 2001, PlanITROI has been providing global reverse logistics, IT Asset Disposition/ ITAD and Asset Recovery Services/ARS for OEM's, retailers, enterprise, education, and SMB organizations committed to preserving the highest levels of environmental responsibility and data security while "changing lives" with their retired computing devices.

PlanITROI leverages the circular economy to do social good, by turning clients returned, retired, or idle IT devices; laptops, pc's, smartphones, tablets, etc., into recertified, affordable technology solutions sold direct and through the largest retailers in the world!

Digital Marketing Manager: PlanITROI is seeking a highly motivated and creative Digital Marketing Manager to collaborate closely with our Marketing Team, driving the PlanITROI mission of "Changing Lives with Affordable Technology." We are seeking an individual who can effectively communicate our innovative ITAD services to Executive, IT and Procurement-level decision-makers, utilizing a diverse skill set in digital marketing, website management, SEO, and social media. The successful candidate will thrive in a fast-paced environment and demonstrate a proactive approach to achieving our marketing objectives. This role reports to the CMO.

This role is based in the United States, remote on eastern/central time only!


Go-to-Market Strategy:

  • Develop, manage, and expand our Go-to-Market digital marketing strategy, establishing a compelling value proposition and brand positioning.
  • Website editing and management, content strategy, lead capture, conversion processes, and website analytics for multiple PlanITROI digital platforms, including,, as well as several retail transaction websites.

Creation and Design:

  • Design and optimize PlanITROI WordPress digital footprint, including websites and various online properties.
  • Create engaging visual content, including icons, videos, process graphics, infographics, and images for social media, campaigns, collateral, and sales materials.

Email Marketing and Lead Generation:

  • Plan and execute targeted lead generation email campaigns using Pardot/Salesforce, focusing on list building, outreach strategy, personalization, and tracking.
  • Develop standardized email templates for quotes, outreach, follow-ups, thank-you notes, and payment acknowledgments.

Social Media Management:

  • Implement strategic social media campaigns on LinkedIn, X, Facebook, and Instagram to generate leads, enhance brand visibility, and increase followers.
  • Utilize social media management tools and best practices for effective social media marketing.

Collaboration and Communication:

  • Coordinate with outsourced resources, including freelancers and agencies, ensuring seamless collaboration and project execution.
  • Establish and maintain dashboards/metrics to track marketing efforts aligned with organizational goals.

Budget Management:

  • Monitor and manage the digital marketing budget, ensuring efficient resource utilization and maximizing ROI.


Education and Experience:

  • Bachelor's degree in Marketing, Communications, or related field, or equivalent professional experience.
  • Proven 3-5 years' experience as a Digital Marketing Manager or in a similar role.

Technical Skills:

  • Strong expertise in WordPress, including website management and updates.
  • Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
  • Experience with Pardot in Salesforce for campaign creation is a plus.
  • Capabilities in creating Landing Pages to support campaign efforts.
  • Familiarity with SharePoint or other content management systems is advantageous.
  • Experience with ZoomInfo and other industry research tools is a plus.
  • Knowledge of AI tools to increase marketing efficiencies. (ex. Chat GPT & AI tools for design)

Digital Marketing Knowledge:

  • Solid understanding of SEO, keyword, and content optimization best practices.
  • Experience in creating and managing successful lead generation campaigns.
  • Strong knowledge of LinkedIn Campaign Manager
  • Expertise in Google Analytics/GA4 for website tracking and performance analysis.
  • Familiarity with Account Based Marketing platforms.
  • Experience in marketing ESG and CSR benefits and impact a plus.

Communication and Collaboration:

  • Excellent analytical skills and a data-driven mindset.
  • Ability to work both independently and collaboratively in a team environment.
  • Attention to detail, strong organizational skills, and the ability to multitask in a fast-paced setting.

PlanITROI Core Values

  • Driven & Confident
  • Think Win/Win Always
  • Own IT/Solve IT
  • Personal Growth leads to Professional Growth
  • Innovate & Change the World
  • Proud to be Part of the PlanITROI Family

Visit our websites:

PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws."