Digital Marketing Manager

at Monoline
Published December 8, 2023
Location Harrisburg, PA
Category Default  
Job Type Full-time  


About Monoline

As a company, our philosophy is rooted in empathy and understanding customer needs to deliver a truly helpful service. We strive to build intuitive, straightforward, and consistent products. We question the status quo, approaching problems with fresh perspectives. Gratitude underpins everything we do, as we appreciate every detail and value the relationships we build.

Our mission is simple: provide efficient and innovative solutions that empower account executives to focus on building lasting customer relationships. Our meticulously designed platform combines cutting-edge technology with a genuine commitment to addressing real-world challenges. While our initial offering is in the personal umbrella space, we're working on a range of innovative products to further simplify the lives of account executives and redefine the personal insurance landscape.

About the Role

Step into the vibrant and dynamic world of Monoline as our Digital Marketing Manager, where your creativity and strategic prowess will be the driving force behind our digital success. In this pivotal role, you will craft and execute innovative digital marketing strategies that enhance our online presence and captivate our audience. Your mission is to increase website traffic and generate leads, ultimately helping create loyal customers. With your strong analytical skills and deep understanding of the latest digital marketing trends, you will easily navigate the digital landscape. Proficiency in HubSpot will be your tool of choice, enabling you to create campaigns that resonate with our audience. Your role is more than a job; it's an opportunity to shape the narrative of Monoline and be at the forefront of our growth journey. Join us and help bring digital innovation to life! Key responsibilities include:

  • Strategy Development:
  • Create and implement a comprehensive digital marketing strategy.
  • Align digital marketing objectives with overall business goals.
  • Content Management:
  • Develop and manage digital content across various platforms (website, blogs, social media).
  • Ensure content is informative, engaging, and optimized for SEO.
  • HubSpot Mastery:
  • Expertly navigate and utilize all relevant features of HubSpot to drive marketing objectives.
  • Train and support team members in using HubSpot effectively.
  • Social Media Marketing:
  • Manage and grow Monoline's presence on social media platforms.
  • Engage with the community and respond to queries and feedback.
  • Search Engine Optimization (SEO):
  • Optimize website and content for search engines to improve visibility.
  • Monitor and analyze SEO performance and make adjustments as needed.
  • Email Marketing:
  • Design and execute email marketing campaigns.
  • Analyze campaign performance and optimize for higher engagement and conversion rates.
  • Advertising and Campaign Management:
  • Plan and manage digital advertising campaigns (Google Ads, Social Media Ads).
  • Track, report, and analyze campaign performance.
  • Analytics and Reporting:
  • Utilize analytics tools to track digital marketing effectiveness.
  • Provide insights and recommendations based on data analysis.
  • Team Collaboration:
  • Collaborate with various teams (sales, product development) to ensure cohesive branding and marketing efforts.
  • Manage relationships with external marketing agencies and vendors.


This isn't just a job; it's a call for a self-starter to help revolutionize the dynamic landscape of the insurance world. Here's what we're looking for in our ideal candidate:

  • Strong interpersonal skills and an energetic, confident personality.
  • Minimum of 4 years of experience in digital marketing, preferably in the insurtech or fintech industry.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Strong knowledge of SEO, content marketing, social media marketing, email marketing, and digital advertising.
  • Extreme proficiency in digital marketing tools (HubSpot, Semrush/Ahrefs, Google Analytics, etc.)
  • Excellent communication and project management skills.
  • Thrive in a fast-paced, ever-changing "start-up" environment.
  • Adaptability and a solution-oriented mindset in a dynamic environment.
  • Proven ability to meet targets and goals.
  • Showcase exceptional written and verbal communication skills.
  • Self-starter with an entrepreneurial mindset, capable of independent and collaborative achievement.

Growth Opportunities

At Monoline, we don't just offer a job; we offer a gateway to growth. As a Digital Marketing Manager, you'll be part of a team that values your vision, passion, and potential. Opportunities for advancement within Monoline are not just encouraged; they're woven into our culture.


Helping employees to maintain a healthy work-life balance is essential for us to continue being a strong, happy and healthy team:

  • Health, dental & vision insurance plans
  • Unlimited time off
  • Paid parental leave
  • Flexible schedule & work from home options

We are an equal-opportunity employer and value diversity at our company. The US base salary range for this full-time position will be determined by role, level, and location, including benefits, salary, and bonus.

Join Us!

Are you ready to be the catalyst for change in the personal insurance industry? Monoline invites you to step into a world where your expertise ignites progress, your passion for innovation meets gratitude, and every relationship is a journey toward something greater. As our Digital Marketing Manager, you won't just be joining a team; you'll be spearheading a movement to simplify, enhance, and invigorate the personal insurance space. If you're eager to leave your mark, to grow with a company that values your vision and vigor, and to be part of a future where every challenge is an opportunity for growth, we want to hear from you. Apply now, and let's craft a future that's as boundless as your potential with Monoline.