Digital Marketing Manager

at Club Car Wash
Published December 5, 2023
Location Columbia, MO
Category Default  
Job Type Full-time  



Club Car Wash is one of the fastest growing tunnel car wash companies in the United States. We currently operate 135+ stores throughout Missouri, Kansas, Illinois, Iowa, Oklahoma, Nebraska, Wisconsin, Texas, Arkansas, and Tennessee with plans of expanding to several other markets. With this type of growth, there is boundless opportunities for career-minded talent who strives to provide exceptional service and excellent car wash quality for all our customers. Have fun working in a professional, indoor/outdoor work environment.

Are you ready to #JoinTheClub ?

Position Overview:

Club Car Wash is seeking an experienced Digital Marketing Manager to oversee all aspects of our digital marketing initiatives. The ideal candidate will have a deep understanding of multi-stack digital marketing and automation, as well as the ability to drive engagement, grow our online presence, and optimize digital touchpoints to enhance our brand's performance.

Key Responsibilities:
• Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels to meet business objectives and KPIs.
• Multi-Stack Digital Marketing: Develop, implement, and manage comprehensive digital marketing strategies, including SEO, SEM, email marketing, content marketing, social media, and PPC advertising to drive customer acquisition, engagement, and retention.
• Marketing Automation: Utilize marketing automation tools and technologies to streamline and improve marketing processes, lead nurturing, and customer segmentation.
• Social Media Management: Oversee all social media platforms, manage and help create engaging content, and develop strategies to increase followers and engagement.
• Performance Analysis: Continuously monitor and analyze the performance of digital marketing campaigns, using data-driven insights to make data-based decisions.
• Budget Management: Manage the digital marketing budget effectively to achieve maximum ROI and ensure cost-efficiency.
• Team Leadership: Supervise the Social Media Manager, providing guidance, feedback, and fostering collaboration among the team members.
• Cross-Functional Collaboration: Collaborate with other departments such as design, content, and IT to ensure consistency and alignment across all digital touchpoints.
• Stay Current: Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and ensure the company remains at the forefront of digital innovation.

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in digital marketing, with a track record of successful campaigns and brand growth.
• Proficiency in marketing automation tools and analytics platforms.
• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Exceptional problem-solving and strategic thinking capabilities.
• A passion for staying updated with the latest digital marketing trends and technologies.

Benefitting You:

  • Competitive compensation
  • Career advancement opportunities for great leaders
  • On-site & ongoing training and leadership development
  • Paid Time Off beginning from the day you start
  • Comprehensive benefits package including medical, dental and vision
  • Plan for your future with 401K contribution options

We are looking for friendly, enthusiastic people who enjoy serving customers

we will teach you everything else you need to know.


Club Car Wash is an equal opportunity employer. All positions are contingent on passing a pre-employment drug screening and background check.