JOB SUMMARY:

Securitas North America is seeking a highly skilled and motivated Digital Marketing Manager to lead our digital marketing initiatives and enhance our online presence and brand visibility. Reporting to the VP of Marketing & Communications, the Digital Marketing Manager will be responsible for the planning, executing and optimizing of digital channels and campaigns to drive brand awareness, lead generation and customer engagement.

ESSENTIAL FUNCTIONS:

• Digital Strategy: Develop and implement a comprehensive digital marketing strategy designed to drive brand awareness, drive profitable growth and improve the client experience across digital channels.
• SEO: Optimize website content for search engines (SEO) and provide marketing team with content recommendations based on current search behavior and strategic initiatives.
• Digital Advertising : Develop the strategy and oversee the management and optimization of all digital advertising campaigns.
• Marketing Automation: Plan and execute marketing automation initiatives to drive personalized experiences targeted and nurturing prospects into customers and customers into advocates.
• Analytics and Reporting: Monitor key performance metrics, analyze data and generate reports to track the effectiveness of digital marketing efforts to make data-driven decisions.
• Budget Management: Manage the digital marketing budget effectively, allocating resources efficiently and ensuring a strong return on investment.
• Conversion Rate Optimization (CRO): Continuously optimize digital channels and campaigns to improve conversion rates and user experience.
• Competitive Analysis: Stay up-to-date with industry trends and competitors to identify opportunities and threats and adjust strategies accordingly.
• Management of Digital Marketing Vendors Team: Provide the strategic direction and management to all the digital marketing vendors and contracted employees.

MINIMUM QUALIFICATIONS AT ENTRY:

Additional qualifications may be specified and receive preference, depending upon the nature of the position.

Education/Experience:

• Bachelors degree in Marketing, Business or related field.
• 5-7 Years proven experience managing digital marketing programs for B2B organizations.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proven experience driving profitable growth through digital channel optimization and strategic campaigns.
• Proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, email marketing software and social media management.
• Digital Marketing Certifications is a plus.

COMPETENCIES (as demonstrated through experience, training, and/or testing):

• Excellent communication and interpersonal skills.
• Creative thinking and ability to develop innovative digital marketing campaigns.

WORKING CONDITIONS AND PHYSICAL/MENTAL DEMANDS:

With or without reasonable accommodation, requires the physical and mental capacity to effectively perform all essential functions. In addition to other demands, the demands of the job include:

• Maintaining composure in dealing with executives, clients, prospects, and staff, in group settings and in situations requiring high performance and results.
• Must undergo and meet company standards for background and reference checks, controlled substance testing, and behavioral selection survey.
• Handling and being exposed to sensitive and confidential information.
• Required ability to handle multiple tasks concurrently.
• Up to 25% travel.
• Occasional lifting and/or moving up to 10 pounds.

EOE M/F/Vets/Disabilities