Digital Marketing Manager

at Jackson Healthcare
Published October 28, 2023
Location Alpharetta, GA
Category Default  
Job Type Full-time  


OverviewJackson Healthcare and our family of companies provide healthcare systems, hospitals and medical facilities of all sizes with the skilled and specialized labor and technologies they need to deliver high quality patient care and achieve the best possible outcomes - while connecting healthcare professionals to the temporary engagements, contract assignments and permanent placement employment opportunities they desire.Headquartered in metro Atlanta, we're powered by more than 2,600 associates and over 20,000 clinician providers covering all 50 U.S. states.Our mission is to improve the delivery of patient care and the lives of everyone we touch. This includes the patients, clinicians and healthcare executives we work with through our companies every day, as well as our communities, the nonprofit organizations we support and each associate who is part of our family.We're always looking to add new talent to our teams. We value diverse professionals at all levels and across multiple disciplines and areas of expertise, who have strong leadership skills, align with our culture, and are committed to excellence.Jackson Healthcare is seeking a dynamic, values-driven, analytical digital marketing manager to develop and execute digital plans, programs and content in support of the organization's overall marketing strategy. The digital marketing manager will oversee day-to-day activities across various external-facing websites, leverage data analytics to inform web and email marketing strategies, enhance social media programming, and heighten the organization's overall digital presence. Successful candidates for this position will have experience with web content management systems, SEO/SEM, marketing automation platforms, data analytics, popular social media channels, and multimedia content development, as well as a passion for evaluating and optimizing the overall effectiveness of digital engagement across platforms and channels. This position is based at Jackson Healthcare's headquarters in Alpharetta, Georgia and will report into the corporate marketing department.ROLES & RESPONSIBILITIES:Oversee day-to-day digital activities, including managing external websites and publishing/maintaining content on each siteCreate and execute SEO/SEM strategy and tactics to drive tangible resultsCreate and execute strategy and tactics for email marketing campaigns, leveraging marketing automation platformsDevelop and execute effective paid advertising campaigns across platforms, including social media channels and Google AdsPartner with internal team on e-newsletter strategy; lead programming to grow subscribers and increase engagement; maintain tools in marketing automation platformSupport social strategy and tactics, leveraging social listening and reputation management tools to obtain insightsProduce compelling multimedia content from longer form copy and video, including micro-video and basic graphics, to be published across various digital platformsCollaborate with team to develop strategy and execute tactics for podcast seriesDefine and report on key performance metrics for digital engagement campaigns and communications activitiesManage partnerships with external vendors, including digital marketing firmsCollaborate with cyber security team to meet security and infrastructure protocolsQUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS:A BS/BA in Marketing, Business, or a related field required5-7 years of experience in digital marketing requiredExpertise leveraging analytics tools to inform decisionsProficiency with SEO tools and marketing automation platformsA/B campaign testing experienceExperience working with external firmsStrong attention to process and detailEffective verbal and written communications skillsA natural curiosity around performance and metrics, and a passion and drive to test, measure, analyze, adjust and optimize digital channels and content to ensure optimal performance and experiencesA curiosity and interest in keeping abreast of emerging technologies and creative strategies to stay on the forefront of the role and digital marketing spaceExperience in video content creation and editing strongly preferredProficiency in CMS platforms preferredAgency + corporate work experience preferredA deep commitment to Jackson Healthcare's mission and core valuesA team-oriented approach and curiosity and commitment to serving othersKNOWLEDGE, SKILLS, AND ABILITIES:This Role Requires:Exceptional analytical and technical skills. Must be able monitor and report on key performance metrics across various digital platforms; and develop and execute successful digital strategies informed by analytics. Outstanding planning and organizational skills. Must be proactive and anticipate needs; develop plans, create timelines and meet deadlines; and seamlessly manage multiple marketing program initiatives.Team player. Must have a customer-centric approach to work and the ability to collaborate effectively across teams, functions and businesses that are part of the Jackson Healthcare family of companies.EEO StatementJackson Healthcare is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.