Digital Marketing Manager

at Appleton Finn
Published October 24, 2023
Location CA
Category Default  
Job Type Full-time  


Company Overview:Elevate your career with a revered Los Angeles-based fashion and lifestyle brand. Renowned for its innovation and trendsetting designs, our client epitomizes the essence of Southern California living. We seek an accomplished Digital Marketing Manager to spearhead our digital presence, reporting directly to the Director of Marketing.Position Overview:The Digital Marketing Manager will lead strategic digital initiatives, including social media, email marketing, influencer collaborations, and more. This pivotal role requires a strategic thinker who excels in cross-functional collaboration.Key Responsibilities:Develop and execute a comprehensive digital marketing strategy aligned with brand objectives.Curate compelling digital content, managing visuals, videos, blog posts, and other assets.Oversee social media platforms, optimize paid campaigns, and nurture influencer partnerships.Drive impactful email marketing campaigns through segmentation and personalization.Execute and analyze paid digital advertising across key platforms.Implement SEO strategies and manage search engine marketing efforts.Monitor and analyze digital metrics, offering actionable insights.Collaborate with internal and external stakeholders for cohesive campaigns.Manage budget allocation and optimization across digital channels.Qualifications:Bachelor's degree in Marketing, Business, or related field; MBA preferred.4+ years of successful digital marketing experience, preferably within fashion and lifestyle.Proficiency in digital tools, platforms, and concepts: social media, SEO, email, paid advertising.Creative mindset with strong organizational and time management skills.Data-driven approach, proficient in data analysis for campaign optimization.Expertise in Google Analytics, social media management, and email marketing software.Excellent communication and teamwork capabilities.Stay current with digital marketing trends and industry innovations.Passion for fashion and lifestyle trends, maintaining a keen eye for emerging influences.Perks and Benefits:Competitive salary, performance-based bonuses.Comprehensive health, dental, and vision benefits.Flexibility in work hours and remote options.Employee discounts on brand products.Professional growth opportunities.Collaborative work environment in central Los Angeles.Step into a role that combines your strategic acumen with your passion for fashion and lifestyle. Join our client's team and contribute to reshaping LA's fashion landscape. Apply today to embark on a rewarding journey of innovation and excellence!