Digital Marketing Manager

at Powerplay Retail™
Published October 23, 2023
Location Mendota Heights, MN
Category Default  
Job Type Full-time  


As an experienced Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies on behalf of our brands and clients. Your role will involve managing various aspects of digital advertising campaigns, optimizing performance, and ensuring alignment with goals and key performance indicators (KPIs). As a Digital Marketing Manager, you will play a crucial role in maximizing ROI, and driving full-funnel results for DTC brands, owned brands and Powerplay’s own business development. Who we are:Powerplay Retail connects the right brands with the right retailers. We don’t believe in gimmicks or crazy stunts doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. At Powerplay Retail we have a combined 250 years of experience connecting the most innovative brands with the most important online and in-store retailers to launch and grow the world’s best brands. We’re real people who love what we do and take pride in our work. We are non-traditional - no sterile office vibes here. We also don’t let job titles define us, everyone has great ideas, no matter their title or department. Our business was built by riding the winds of change, adapting to the demands of the industry and our clients’ needs. We aren’t afraid of a new challenge. What sets us apart is we don’t just talk. We DO.Powerplay Retail. Where Brands and Retailers Achieve.Who you are:You value agility and enjoy the challenges of a fast-paced environment. You are a creative, data driven person who is strategic, and approaches work with curiosity. You want to make an impact in a growing company. You have a positive attitude, are driven, and want to work with a company that gets stuff done!Responsibilities include:Strategically plan and execute digital marketing campaigns throughout the marketing funnel to achieve client objectives and sales goals.Implement Pay Per Click (PPC) media strategies on platforms including Google, Bing, Meta, YouTube and others.Create and manage SEO/SEM campaigns, marketing databases, and display advertising efforts.Identify trends and insights, optimizing spend and performance based on data.Plan, execute, and measure experiments and conversion tests to improve campaign effectiveness.Collaborate with outside agency partners and internal teams to direct production of necessary campaign assets including landing pages and creative.Utilize web analytics tools, such as Google Analytics, aHrefs, and SEMRush for performance evaluation.Employ expertise in SEO, SEM, PPC, and other digital marketing techniques.Other duties as assigned.Qualifications:Minimum of 5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC), required Bachelor’s Degree in Marketing, Business or related field a plus, but not required Expert Proficiency in web analytics tools, specifically Google Analytics.Familiarity with content management systems (CMS) and website optimization tools.Knowledge of HTML, CSS, and JavaScript.Proficiency with campaign tagging and attribution tracking set up.understanding of the marketing funnel, specifically in the eCommerce category, and the latest trends and techniques across the digital landscape.Proven work experience in digital marketing.Certifications in digital marketing, such as Google Analytics or Google Ads certification, Meta Certification are a plus.Hybrid environment out of our corporate office in Mendota Heights, MN (4 days per week in office), would consider remote optionWhat we offer: We provide competitive salaries and benefits to make sure you and your families are taken care of. This includes: 401k with a non-elective 3% contribution from Powerplay75% of monthly insurance premiums paid for by Powerplay9 paid holidays, plus week off between Christmas and New Year’s15 days PTO upon hireflexible work environmentcell phone reimbursementfrequent food trucks, when in seasonstocked refrigeratorshappy hours, company outings, volunteer eventsopportunities to learn and grow in your career!