Digital Marketing Manager

at TTR Digital Marketing
Published October 1, 2023
Location Fairfax, VA
Category Default  
Job Type Full-time  

Description

Job Summary

At TTR Digital Marketing, we're on a mission to create transformative digital experiences. As our agency expands, we're seeking a seasoned Digital Marketing Manager. This individual will craft, optimize, and execute marketing strategies, playing a pivotal role in boosting our clients' online performance. Your main objective? Amplify brand awareness and escalate sales.

You will liaise directly with the Owner and Operations Manager, bringing fresh marketing strategies to the table, distributing tasks to the team, analyzing campaign outcomes, and detecting pivotal trends.

Ideal candidates should have hands-on expertise across the full digital marketing spectrum, especially in Google Adwords campaigns tailored for sectors such as Medspa and Roofing repair. Expertise in Meta ads across Facebook and Instagram is a must. The ability to oversee multiple campaigns concurrently and robust analytical prowess are crucial.

Duties and Responsibilities

  • Conceptualize and initiate pioneering digital marketing growth strategies.
  • Supervise and rectify issues in all marketing channels, emphasizing SEO, Meta ads (Facebook & Instagram), Google Adwords (with a focus on sectors like Medspa and Roofing repair), and Email marketing.
  • Review and decipher both internal and client performance metrics.
  • Innovate solutions to enhance key conversion metrics in both short-term and long-term scenarios.
  • Appraise campaign outcomes based on clients' goals, including ROI and KPIs.
  • Remain updated with emerging digital technologies, insights, and trends.
  • Provide monthly reporting call with the client if needed
  • Spearhead and work in synergy with the marketing team to realize and execute campaigns

Requirements and Qualifications

  • A minimum of 4 years in a Digital Marketing Manager role, preferably within a marketing agency.
  • Operational hours: M-F 9AM to 5PM EST.
  • Proficiency in SEO, Meta ads, Web Design & User Experience, Google Adwords (with a niche in Medspa and Roofing repair campaigns), Email & Lead Generation, etc.
  • Adept at optimizing websites, landing pages, Google Adword campaigns & Meta ads.
  • Experience in conducting A/B and multivariate testing.
  • Solid foundation in marketing research and data-driven strategies.
  • Creativity coupled with sharp analytical abilities.
  • Writing expertise (a plus).
  • Stellar communication, presentation, and organizational aptitude.
  • Self-driven with an ability to meet deadlines.
  • Teamwork-oriented mindset.
  • Results-focused and eager to grow.
  • Previous experience in a rapidly evolving startup setting is advantageous.

Industry

  • Marketing & Advertising

Employment Type