Digital Marketing Manager

at Grimaldi's Pizzeria
Published September 26, 2023
Location Scottsdale, AZ
Category Default  
Job Type Full-time  


Grimaldi's Pizzeria is Hiring a Digital Marketing Manager for our Restaurant Support Center in Scottsdale, AZ!

Grimaldi's Pizzeria upholds the century-old pizza-making traditions of Brooklyn by serving classic coal-fired brick over pizza. Our Pizzas are crafted using freshly sourced ingredients and hand-tossed dough made daily using our exclusive recipe. Baked in our signature Coal-fired brick ovens, our pizzas offer a distinctive flavor that sets them apart from conventional oven-baked pizzas.

The Mission of the Digital Marketing Manager role is to raise brand awareness to consistently drive traffic to meet or exceed company goals. The Digital Marketing Manager is responsible for our guests' digital journey, to grow trial, repeat, and loyalty through membership in our Grimaldi's Rewards club. You will be an experienced project manager who is comfortable with delivering value across various digital touch points including website/app, email, loyalty, social media, SEO, and digital advertising.

Specific Responsibilities:

  • Create objectives, strategies, and tactics to engage guests through loyalty club, email, social media, website, and SEO/SEM.
  • Manage website and app.
  • Plan and execute loyalty program.
  • Develop ad and email creative with Graphic Design Manager and external agencies.
  • Oversee the digital marketing budget.
  • Review and approve media plans.
  • Work with Social Media Coordinator to plan social media strategy.
  • Collaborate with internal team and agency partners.
  • Suggest ways to improve digital brand presence.
  • Stay up to date with the latest technology and best practices.
  • Set and Measure ROI and KPIs.
  • Track and measure SEO and Google Analytics metrics and provide reports.

About You:

  • Experience developing and growing a loyalty program is required.
  • 3-5 years of digital marketing experience
  • Bachelor's degree in marketing or a related field
  • Multi-unit experience a plus
  • Ability to execute campaigns from strategy through to execution - including segmentation, creative development, deployment, and analyzing results.
  • Comfort with data analysis and sharing insights.
  • Experience developing assets with both internal and agency creative resources.
  • Comfort with Google Analytics and drawing insights from analytics tools.
  • Experience with search engine optimization and email marketing

Some of the Benefits:

  • Hybrid Position (3 Days in Office/2 Days Remote Work)
  • Competitive compensation
  • Annual bonus potential
  • Paid time off and paid sick days.
  • Medical, dental, and vision insurance
  • 401K plan
  • Food discount and pre-loaded food card that can be used at any Grimaldi's location.
  • Ability to build your career and join a great family.

What You Can Expect:

  • A full-service restaurant that offers 5-star service, food, ambiance without the 5-star price tag, and a bar featuring an extensive range of beer and wine.
  • An environment built on the "8 Slices of Culture", with a Company Committed to running the best pizzeria in the world where family and friends gather for great food and good times.Our culture is a driving force in how we operate, make decisions, and interact with one another.
  • Fast-paced environment and an opportunity for personal and professional growth and to put your unique stamp on an organization.
  • Family values with a culture built on philanthropy at its core- Grimaldi's actively supports No Kid Hungry and Child Help charities with time and resources.
  • To be held accountable for working in the Grimaldi's Restaurant Support Center providing support for the daily operations of each of our locations.
  • We want you not only for your considerable skill and experience for this role, but also for your humility, passion, ingenuity, andteam playerork ethic as a team-player.We recognize there's always more to learn and it's more fun doing so as part of a team.

Our key ingredients consist of thrProductsle things: People, Product and Service.By combining these 3 ingredients with Grimaldi's 8 Slices of Culture, we run the best pizza restaurants in the world.

Quality - People, Product, Service
FamilyOpportunity, Diversity, Trust
TeamworkCreativity, Passion, Success
Communication -Listening, Understanding, Resolution
Energy - Welcoming, Positive, Fun
Accountability - Responsibility, Commitment, Focus
Hospitality - Generosity, Smile, Yes
Integrity - Respect, Honesty, Values

#GrimaldisPizzeria - Find us on Facebook, Twitter, and Instagram

We are an Equal Opportunity Employer. We E-verify.