Digital Marketing Manager

at Thermo Fisher Scientific
Published September 13, 2023
Location Tewksbury, MA
Category Default  
Job Type Full-time  

Description

Job Description

Digital Marketing Manager

Requisition ID: R-01198671

When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.

Location/Division Specific Information

Analytical Instruments Group

Chemical Analysis Division

Remote US: East Coast or Central Time Zone

How will you make an impact?

Expanding our digital marketing capabilities is a top priority to accelerate growth in our Chemical Analysis Division, and we are seeking a positive and upbeat Digital Marketing Manager to join our growing Divisional Marketing team. You will be an expert who will contribute to digital strategies and implementation. You will partner with other marketers and stakeholders to understand the business goals and priorities that can be addressed through digital marketing technologies, processes, and data. Demonstrating your experience in marketing automation, web content deployment, and digital content channels, you'll recommend and implement strategies that improve the timeliness, targeting, and reach of our high-value marketing content.

What will you do?

  • Contribute to our culture of data-driven continuous improvement by interpreting digital program metrics and adjusting execution to produce better results.
  • Collaborate with corporate digital marketing colleagues to enhance our division's access to the company's technology stack and internal experts; participate in pilot programs
  • Work with divisional marketing teams to create and implement marketing automation campaigns that enable new customer acquisition, engagement, and retention.
  • Plan and build website sections/pages that improve customer engagement and conversion to sales opportunities.
  • Serve as a subject matter expert in planning digital campaigns and selecting digital marketing channels.
  • Partner with Commercial Operations team members to ensure efficient routing of marketing-generated lead data to CRM systems.
  • Implement testing and experimentation that drives improved performance metrics from digital channels.
  • Understand the fundamentals of search engine optimization and use your expertise to increase content visibility.
  • Build and maintain HTML templates for emails, landing pages and forms.
  • Segment and leverage marketing CRM databases for efficient and effective campaign targeting.
  • Work with a variety of digital marketing and CRM tools and systems, including but not limited to: Eloqua, Adobe CQ5, Adobe Analytics, and Salesforce.com.

Education

  • Bachelor's degree required. Marketing, business information systems, or related field preferred

Experience

  • 3+ years using Eloqua, or similar marketing automation system, such as Marketo, Pardot or Silverpop.
  • 3+ years of hands-on CRM experience, salesforce.com preferred
  • Solid understanding of HTML, Java Script and CSS strongly preferred
  • Experience using Adobe CQ or similar content management system preferred

Knowledge, Skills, Abilities

  • High attention to detail, organization skills, and ability to multi-task.
  • Self-motivated, results-orientated and comfortable working in a virtual environment
  • Professional demeanor, strong communication skills, and independent, self starter
  • Proficient knowledge of modern digital marketing standard processes
  • Ability to work effectively and influence others in a matrix environment

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. A one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued. Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.