Digital Marketing Manager

at SUNY Fredonia
Published July 31, 2023
Location Fredonia, NY
Category Default  
Job Type Full-time  


Job Description: The State University of New York at Fredonia is hiring a Digital Marketing Manager. The manager will lead paid digital and organic social media strategies for student recruitment, including undergraduate, graduate, international, and transfer students. The manager will strategize, plan, and execute integrated strategic marketing efforts to reach prospective students from inquiry generation through deposit and enrollment.This new position will utilize multiple acquisition channels, including but not limited to organic and paid search, paid advertising, purchased lists, email marketing, social media marketing, and optimized websites. The manager will also be the campus social media "champion" and will execute our organic social media strategy for campus, and will share that strategy across all areas. This position reports to the Director of Marketing and Communications, but will also work closely with members of the Admissions team and Strategic Enrollment Management committee.Rewards & BenefitsCompetitive compensation plus comprehensive benefits plan including health, dental, and vision insurance and retirement plan options including a fixed pension plan or a 401(A) with generous employer contributions;Paid leave provisions including sick and holiday leave; impressive educational benefits including tuition-free study plus supplemental tuition aid;A rich array of services, programs and benefits to help employees advance in their career and enhance the quality of their personal life, including professional development programs and services, employee EAP and wellness programs, discounted membership to the on-campus fitness center, and access to the Campus and Community Child Care Center.KEY RESPONSIBILITIESLead marketing strategies for undergraduate, graduate, international, and transfer student recruitment.Strategize, plan, and execute integrated marketing efforts to meet enrollment targets of prospective students through the applicant life cycle from inquiry generation through enrollment.Create, schedule, and post content to official University social media accounts, respond to messages/inquiries, and monitor general conversations across all social media as it relates to Fredonia using available analytics platforms. Be a social media "champion" for departments and divisions across campus who need assistance growing their social media voice, and provide best practices and feedbackAssist in creating and/or deployment of social/digital ad campaignsMonitor social media channels and alert campus leadership of trends any items that require immediate attentionLead a team of student social media ambassadors in showcasing student life at FredoniaAnalyze social media data to help inform future content strategyCollaborating closely with marketing and communications teams and other content creators to ensure that content aligns with brand strategy, dynamically shares our story, and meets University standardsBe aware of, understand, and follow all university policies. Requirements: MINIMUM QUALIFICATIONSBachelor's degree from accredited university in a related field, such as Public Relations, English, Journalism, or Marketing.3+ years experience in integrated marketing, i.e. online digital marketing, email marketing, newsletters, print brochures.Experience with collecting data via Google Analytics, and interpreting the information.Extensive knowledge of marketing principles and strategiesProfessional experience in social media management and strategy for a company or institutionExcellent grammar and writing skillsPREFERRED QUALIFICATIONS5+ years experience in integrated marketing for higher education, in an agency or in-house settingGoogle Analytics certificationExpert knowledge of digital marketing tactics including SEO, A/B testing, CRO, and data modelingExperience using a CRM for marketing activities, including designing and sending communication material (i.e. email), reviewing data and creating tags/links to track digital marketing campaigns Additional Information: This is a full-time, term appointed, UUP represented position with an annual salary of $70,000, beginning as soon as possible.Visa sponsorship is not available for this position.Fredonia prides itself on an outstanding workforce. To continually support organizational excellence, the university conducts background screens on applicants.An Affirmative Action, Equal Opportunity Employer, Fredonia provides for, and promotes, equal opportunity employment, compensation, and other terms and conditions of employment, without discrimination.Pursuant to University policy, the University is committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, or domestic violence victim status. Employees, students, applicants or other members of the University community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law, or treated adversely or retaliated against based upon a protected characteristic.The University's policy is in accordance with federal and state laws and regulations prohibiting unlawful discrimination and harassment. These laws include the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act of 1973, Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964 as Amended by the Equal Employment Opportunity Act of 1972, and the New York State Human Rights Law. These laws prohibit discrimination and harassment, including sexual harassment and sexual violence.Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at [Click Here to Email Your Resumé].SUNY Fredonia is actively recruiting diverse faculty of all backgrounds. In efforts and our commitment to the goal of building a diverse workforce we are participating in PRODiG. PRODiG ("Promoting Recruitment, Opportunity, Diversity, Inclusion and Growth") aims to increase the representation of historically underrepresented faculty at SUNY including underrepresented minority ("URM") faculty in general and women faculty of all races in STEM fields ("WSTEM"). Click this link to find out more about PRODiG.Application Instructions: Interested candidates shall apply and submit the required documents listed below by clicking on the APPLY NOW button. Complete applications received by 08/19/2023 will be given full consideration. Names and contact information for three professional references are required as part of the application.Cover LetterResume/CVNote: After submitting your Resume/CV, the subsequent page gives you instructions that enable you to upload the additional, required documents.Please see the FAQ for using the online application system. Please contact us if you need assistance applying through this website.URL: