Job Description

Job Description

As the driving force behind CEIPALs Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

The Industrys top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the companys Chief Marketing Officer and will be at the forefront of CEIPALs efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitors campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

Oversee and manage the companys digital marketing efforts

Drive execution of the digital marketing strategy, including budget, channels, and reporting

Research, discover, test, and optimize new online marketing channels and campaigns

Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

5+ years of online marketing demand generation experience

An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

An aptitude for seeing the big picture and determining the right mix of demand generation strategies

Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

A solid understanding of technical, on-, and off-page SEO strategies

Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

Team player who excels at cross-group collaboration and problem solving

A passion for data, analysis, and statistics

Masters degree in mathematics, statistics, or computer science

Company Description Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
tServing ~20,000 recruiters a day across the globe
tSupporting ~60,000 employees.
tWith for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
t120 Employees globally & growing at a rapid pace.
tWell capitalized with funding from multiple, reputed PE firms across North America

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment andrnStaffing firms in the US & across the globe. rnrnSome key stats about the business:rntServing ~20,000 recruiters a day across the globerntSupporting ~60,000 employees.rntWith for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.rnt120 Employees globally & growing at a rapid pace.rntWell capitalized with funding from multiple, reputed PE firms across North America

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