Digital Marketing Manager

at Outer Labs, Inc.
Published July 24, 2023
Location Los Angeles, CA
Category Default  
Job Type Full-time  


Company Description

We believe that now is the time to reevaluate the tools and methods we use to measure the impact of spaces where we live, work, and play. Building sustainably at a global scale requires better technology and processes for the people involved. We're attacking this at the core -- Outer Labs provides modern human-centric apps for stakeholders who can directly influence the way real estate, architecture, and construction decisions are made.

Some questions we find ourselves asking: How can technology help an Architect explore thousands of ideas in the time it currently takes to explore one? How can software optimize the quality of space for usability while reducing the cost and resources required to build? How do we encourage adoption of reusable solutions that can be manufactured more sustainably and efficiently?

Answers to these questions require deep expertise in design and engineering that comes from every level of our company. This is why we've invested deeply in building a culture that empowers its employees to do great work and directly shape the future of its products. We want smart, creative, and intentional individuals to be part of our core team. Are you in?

Job Description

We are actively seeking a dynamic Digital Marketing Manager who will lead the development and execution of marketing strategies aimed at building our brand and promoting our services. As our digital marketing manager, you will play a crucial role in expanding the company's digital presence, building brand awareness, and driving customer engagement within our target market - fast growing companies with large real estate portfolios. We value open mindedness, self-motivation, attention to detail, and an attitude that encourages growth and personal ownership. If this sounds like you, drop us a line!


  • Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with the company's goals and target audience. Identify key marketing channels, messaging, and tactics to maximize reach and engagement.
  • Content Creation and Management: Working closely with our internal SME's, lead the creation of compelling and relevant content, including pitch decks, blog posts, whitepapers, case studies, and social media content. Ensure content is optimized for SEO and resonates with our target audience.
  • Website Content & Management: Responsible for creating and optimizing website content, ensuring it aligns with the company's brand, services, and objectives. This includes internally sourcing or writing compelling copy and managing content updates.
  • Social Media and Online Presence: Manage the company's social media accounts, creating engaging content, and building a strong online presence. Monitor social media trends and industry news to stay relevant and leverage opportunities for brand exposure, including making the case for paid advertising campaigns targeting prospects & stakeholders.
  • Collaboration and Coordination: Collaborate with internal teams, including product, design, and engineering to align marketing efforts with business objectives. Coordinate with external agencies or freelancers as needed for specific marketing initiatives.
  • Market Research and Competitive Analysis: Stay updated on industry trends, customer behavior, and competitor activities. Conduct market research to identify opportunities, understand customer needs, and shape marketing campaigns accordingly.


  • Digital Marketing Expertise: Experience and expertise in digital marketing strategies and tactics, including SEO, SEM, content marketing, social media marketing, email marketing, and lead generation.
  • Industry Knowledge: Familiarity with the Commercial Real Estate industry, its trends, and unique marketing opportunities. Understanding of the target audience's needs and pain points.
  • Content Creation Skills: Excellent writing and content creation skills, with the ability to produce compelling, industry-specific content that resonates with our target audience.
  • Analytical Mindset: Proficiency in utilizing digital analytics tools (e.g., Google Analytics) to track and measure campaign performance, generate insights, and make data-driven decisions.
  • Collaboration and Communication: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, manage external relationships, and present ideas to stakeholders.
  • Result-Driven: Proven track record of driving successful digital marketing campaigns and achieving measurable results, such as increased website traffic, lead generation, and conversion rates.
  • Adaptability and Agility: Ability to work in a fast-paced startup environment, quickly adapt to changes, and effectively prioritize and manage multiple projects and deadlines.

Additional Information

Outer Labs is a great place to work, and we care deeply about our team! Beyond creating a place where people can do their best, we also believe in fairness, equity, and creating opportunities for people from all sorts of backgrounds. Some of the benefits we offer include:

  • Unlimited PTO
  • 11 paid company holidays
  • Computer and home office setup of your choice, or access to a co-working space if desired
  • Healthcare, dental, and vision insurance for employee & dependents. We cover 85% of the cost for employee, and 75% of the cost for dependents
  • 401K with up to 4% matching, FSA, & DCA
  • Flexible working hours
  • 100% remote working
  • Paid parental leave for all new parents
  • $1500 yearly career development budget (conferences, courses, books, coaching, etc.)

Outer Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Additionally, we remain dedicated to building a diverse, inclusive, and collaborative work environment. If you're excited about this role, but your past experience doesn't align perfectly with every qualification, we encourage you to apply anyways - you may be the right candidate for this or other roles!

The US base salary range for this full-time position is $74,000 - $100,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location.