Digital Marketing Manager

at San Francisco Bay Coffee
Published July 12, 2023
Location Lincoln, CA
Category Default  
Job Type Full-time  


**Please note this is a hybrid position but would require you to be in office located in Lincoln, CA as needed **

About San Francisco Bay Coffee

Established in 1979, SF Bay Coffee operates as a family-owned coffee company in its third generation focused on innovation and sustainability. SF Bay Coffee has an international network of over 32,000 farmers and treats all its suppliers as extended members of the family. They offer a variety of coffee products sourced from farms worldwide, including One Cup and a range of bag sizes, all at various roast levels. The brand also sells coffee related merchandise. SF Bay Coffee sells via the following channels: club, regional and national grocery stores, and online. SF Bay Coffee is committed to sustainable and eco-friendly farming and production. The SF Bay Coffee family has maintained a tradition of quality and exceptional service since their inception. They have cemented their reputation as experts in the coffee world by spearheading innovation to create a high quality and affordable coffee product.

Key Responsibilities:

Website Management and Maintenance:

  • Manage website content, ensuring alignment with brand strategy and design standards
  • Create and update landing pages to support marketing efforts; update and maintain CMS templates and modules
  • Recommend and implement improvements to the user experience; audit site to eliminate redundant, outdated, or duplicate content
  • Manage SEO/SEM agencies to optimize content and drive key KPI’s

Social Media Strategy and Content Management:

  • Develop and gain business support for comprehensive digital advertising and social media marketing strategy, goals, budget and calendar
  • Use social media channels to engage with consumers and positively foster two-way brand/consumer conversations and execute social campaigns through organic posts and paid ads
  • Function as brand steward across all social platforms (lnstagram, Facebook, Twitter, Snapchat, TikTok, etc.)
  • Assess need for influencer marketing, make recommendation on strategy/approach, and lead development of program
  • Investigate social technologies & emerging platforms to uncover opportunities for ongoing growth and innovation
  • Brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, content development, and consumer engagement
  • Collaborate with internal teams (brand marketing and ecommerce) and external agency partners in managing a cohesive content calendar that drives to brand goals and achieves KPIs across social channels
  • Conduct competitive research across online marketing channels to ensure a best-in-class digital presence for our brands
  • Manage external agencies including photographers, designers and artists to create compelling visual assets for all digital channels (web, social, email, etc.)

Email marketing:

  • Develop and execute effective email marketing strategies
  • Create and maintain email content, calendars, and schedules
  • Ensure timely and successful deployment of all targeted email campaigns and related materials; report on relevant KPIs
  • Manage and maintain email lists; provide QA on all email creative/copy and conduct appropriate A/B testing

Reporting and Analytics:

  • Manage data and dashboards with digital metrics reporting (i.e., Google analytics, Google Search Console, etc.)
  • Maintain deep understanding of key performance metrics for each digital marketing channel
  • Provide monthly digital reporting, including ongoing tracking across channels and in-depth analysis for key campaigns and promotions
  • Keep up to date with industry best practices; monitor competitor websites and content


  • 5+ years proven track record in digital and social marketing in CPG or related industry
  • Bachelor’s degree in Marketing or related field
  • Solid foundational knowledge of digital and social media strategy
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media channels, and content platforms, and/or display advertising campaigns
  • Expertise with Facebook, Instagram, Twitter, YouTube, TikTok, Reddit, and related social, community, streaming and digital channels, as well as email tools including Klaviyo
  • Solid knowledge of website and social analytics tools (i.e., Google Analytics, Sprout Social)
  • Natural comprehension of conversion funnels and customer journeys
  • Excellent written and verbal communication skills
  • Exceptional organizational and time management skills; self-starter; ability to project manage and prioritize work
  • Experience working in a fast-paced work environment and able to commit to and meet team deadlines
  • Strong eye for digital design and aesthetics
  • Strong interpersonal and relationship-building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners
  • Very hands-on and "can do" attitude

Pay Range: $100,000-$115,000 per year DOE

Job Type: Full-time

Location: Hybrid/Lincoln, CA

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.