Digital Marketing Manager

Published July 12, 2023
Location Carrollton, TX
Category Default  
Job Type Full-time  


The position of Digital Marketing Manager will be based out of our Carrollton, TX location!


We are looking for someone who is equally obsessed with delivering the best value to our customers and creating experiences that strengthen their connection to Rexel through brand storytelling, media strategy, and supplier connections; our customers are at the heart of everything we do! Of key importance, we continue to stay true to our brand, as we evolve to meet the demands of the ever-changing landscape.  We are looking for a Marketing Manager with the primary duty of overseeing all content marketing initiatives across various platforms and formats with a strong emphasis on digital. This person will be key in helping drive sales through traditional and digital platforms, drive customer retention, and have positive customer engagement. This person will have a unique blend of writing and editorial skills, relevant expertise, and exceptional business acumen, as well as the belief that team collaboration and inclusion make us all better at what we do.

A Day in the Life:

  • Provide vision, strategy, and campaign insight to integrated campaigns with emphasis on creating thoughtful, entertaining, cohesive copy for all channels including digital/social media.

  • Work independently and as part of a team to come up with a range of ideas and executions for each project.

  • Work with Account Managers and Sales Leaders to ensure creative concepts and copy tones are on brand and strategically sound.

  • Liaise with external vendors to execute promotional advertising campaigns, including digital, print, and other media.

  • Assist graphic design in conceptualizing innovative ideas based on strategy.

  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

  • Manage the quality of copywriting deliverables, ensuring they meet client expectations.

  • Manage the development, delivery, and execution of customized integrated content for clients including creative idea ideation for digital content and community management.

  • Receiving feedback and using it to grow and improve department staff and as a marketing manager.

  • Undertake full scope of the marketing plan as assigned, including all aspects of planning through execution

  • Work closely with the sales team and team development leader on digital program development and implementation.

  • Analyze data to determine campaign efficiency, report out to leadership including lessons learned and suggestions to grow and capitalize on our efforts.

  • Leads digital communications efforts including email marketing, social media, newsletter distribution, etc.

  • Support customer and internal events reset, and customer solutions as necessary.

  • Generate, edit, publish and share content frequently on social media (original text, images, video) that builds meaningful connections and encourages community members to take action and engage

  • Generate, edit, publish and schedule/send emails to customers on local events, web updates, promotions, and more

  • Maintain customer and employee contact lists & segments to ensure we are providing relevant content to specific groups

  • Maintain Google My Business branch profiles with updated images and information

  • Support advertising efforts on radio, billboard, print, and other media by coordinating with vendors, writing scripts, creating designs, etc.

What you’ll need:

  • Bachelor’s Degree in Marketing, Advertising or related discipline or equivalency in years’ experience in a marketing role (7+)

  • Electrical Distribution or Electrical Industry experience is an A+ Passion for an excellent customer experience

  • Passion for developing departmental staff to be their best

  • Strong organization and prioritization skills

  • Ability to think creatively and translate ideas into graphics and copy

  • A portfolio that showcases strong creative thinking

  • Ability to meet deadlines and work well under pressure

  • Strong understanding of Microsoft Office Suite

  • Excellent analytical, communication, and presentation skills

  • Graphic design ability a plus (Photoshop, InDesign)

  • Understanding HTML, CSS, and JavaScript a plus