|Published||July 7, 2023|
The Digital Marketing Manager will be responsible for maintaining online presence by working on various digital marketing campaigns and strategies across multiple markets. This individual should have a strong grasp of current digital marketing tools and best practices to effectively execute and measure integrated digital marketing campaigns. This individual will report into the Director of Marketing and will work closely with the marketing team and the supporting teams (designers, copywriter, developers), vendors and internal stakeholders to launch initiatives on time and on budget.
This position will play a large role in enhancing brand awareness, driving website traffic, and acquiring leads/customers. Digital marketing initiatives include web, SEO, email, social media, and paid advertising. They will be responsible for measuring, reporting, and enhancing the performance of digital marketing tactics and campaigns. They will be responsible for maintaining and growing our social media presence across all platforms and markets.
This position will execute SEO strategies, provide Google Analytics reporting and action plans and run any paid digital campaigns (social, display, Google Ads, etc.). They will also work closely with the technical team to maintain site standards with regards to new development. A successful individual in this role manages multiple projects simultaneously, easily conducts research that enhances our online presence and acts as an effective team player.
- Create, develop, and manage strategy and content for organization's web presence across multiple brands and sites.
- Coordinate front-end web projects across all departments.
- Work with designers on creative needs and timelines.
- Troubleshoot and work with internal and external technical teams to resolve any website or content issues.