R10018301 Digital Marketing Manager (Open)

Location:
Conshohocken, PA (LLC Support) - Management

How will you CONTRIBUTE and GROW?

The Digital, Social and eCommerce Manager is responsible for the execution of the strategy, management, development and commercial trading of penguindryice.com. The role will require a deep understanding of marketing and e-Commerce systems and best practices. You will deliver daily, weekly, and monthly the objectives and KPIs defined by the Airgas Dry Ice VP of Sales & Marketing and Director of Digital Marketing, and report metrics.
ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned.

Website Management

• Management and maintenance of a quality brand experience across all platforms and tactics: website, social, direct email marketing, SEO, advertising, etc.
• Develop, test and iterate new ideas for content, customer experience, navigation, performance and functionality.
• Research, manage implementation and ongoing maintenance of eCommerce functionality at the business-user level

Social Media/Customer Engagement

• Manage social media communities including sharing and boosting content, interacting with fans, responding to inquiries, etc.
• Organize and lead implementation of content calendars across all web channels and departments that aligns with the brand's known sales cycles and includes unique content that is optimized for Facebook, Pinterest and Instagram channels featuring at least 2 posts per week on Facebook/Instagram and 6-8 pins on Pinterest weekly
• Measure success of influencer program and monitor influencer content to ensure compliance with brand voice and guidelines while actively keeping a pulse on emerging influencers
• Monitor all reviews and user-generated content across all channels; own customer service/reputation management

Marketing

• Lead strategic, creative and on-brand marketing efforts from ideation to execution including marketing emails, SEM and social.
• Create and maintain copy across website and email campaigns including newsletters, newswire and press releases, blog posts, contests/sweepstakes, and an activity book.
• Design, execute and manage influencer marketing strategy to include campaigns with 6 influencers over the course of the year; negotiate messaging, contracts and timelines

Reporting & Analysis

• Analyze email performance and utilize list segmentation, personalization, and content optimization to drive customer acquisition and retention.
• Retain third parties to produce ownable and sharable photography and videography content on a quarterly basis
• Develop and maintain revenue forecast models to demonstrate, at least quarterly, the returns on up to $35K in marketing spend annually

Are you a MATCH?

Required Education:

• BS degree in Marketing or related field

Required Length & Type of Experience:

• Minimum of 5+ years' work experience in marketing/digital

Knowledge, Skills & Abilities:

• Strong digital marketing competencies and a proven ability to run digital marketing campaigns that deliver meaningful marketing and business results.
• Thorough understanding of brand awareness and direct response marketing as it relates to paid search and display media planning; able to demonstrate success in SEO and SEM and best practices
• Demonstrated ability to pitch stories to generate news coverage; ability to drive signups for monthly newsletter(s); proof of previous influencer marketing program management
• Deep understanding of:
  • Site analytics and ability to interpret data into trends, strategy and recommendations for digital marketing initiative effectiveness
  • User experience, site architecture, content, meta tags, conversion, AOV, and traffic analysis.
• Well versed knowledge of back-end platforms and integrations to manage websites, content and CRM, specifically Shopify and WordPress (or similar).
• Strong analytical and problem-solving skills.
• Outstanding interpersonal skills: decisive and action-oriented
• Highly analytical and detail-oriented with strong Excel/Sheets skills.
• Proficient with project management software, ideally Lytho/Smartsheet/Infinity. Effortlessly interacts with Google and Microsoft tools and other digital platforms
• Self-motivated and self-directed; conscientious approach to work assignments; enjoys operating at a fast pace while staying flexible to shift tasks frequently.

Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

Equal Employment Opportunity Information

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Please click here to view the EEO Know Your Rights poster and here to view the Pay Transparency Nondiscrimination poster. Airgas, an Air Liquide Company invites any applicant and/or employee to review the Company's written Affirmative Action Plan or Policy Statement. This plan or policy statement is available for inspection upon request by contacting Human Resources at 844-myHR4AG (844-694-7424).

Airgas, an Air Liquide Company and its group of companies does not discriminate against qualified applicants with disabilities and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by phone at 844-myHR4AG (844-694-7424) or by email to [Click Here to Email Your Resumé].